Southeastern Grocers said Wednesday it will convert an eighth Jacksonville area Winn-Dixie store into a Harveys Supermarket and also introduce the Harveys brand into Central and West Florida.
Jacksonville-based Southeastern Grocers operates more than 700 supermarkets in seven Southeastern states under four banners: Winn-Dixie, Harveys, Bi-Lo and Fresco y Mas.
It has 70 Harveys stores in Florida, Georgia, North Carolina and South Carolina.
The company bought the Harveys chain from the Delhaize Group in 2013.
Last year, it began converting some Winn-Dixie and Bi-Lo stores to the Harveys banner, which is marketed as a discounted supermarket brand.
Southeastern Grocers says it tailors the Harveys stores to meet the needs of the communities it serves.
The eighth Harveys store in Jacksonville will be at 49 Arlington Road S. The former Winn-Dixie is expected to complete the transformation to Harveys in early August.
Besides that store, the company also is converting two Ocala stores to Harveys and one store each in Tampa, Orlando, Cocoa and Winter Haven. Those will be the first Harveys stores in those markets.
The existing Harveys stores in Jacksonville are Downtown, in Northwest and North Jacksonville, in the North Shore area and along University Boulevard West.