2017 Laurel Awards winners

The 23rd annual Sales and Marketing Council Laurel Awards honored Northeast Florida homebuilders and realtors in dozens of categories.


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Marketing Awards 

Best Logo-Developer 

Silver: BBX Capital Real Estate-Beacon Lake 

Gold: GreenPointe Communities-EvenTide 

Best Logo-StratEGIC Partner 

Gold: Jet HomeLoans 

Best Logo-Builder 

Gold: 3D Digital-Dostie Homes 

Best Direct Mail Piece 

Gold: Glenn Layton Homes 

Best Print Ad Full Page 

Silver: Starr Custom Homes

Gold: Hines-Markland 

Best Print Ad Quarter Page 

Silver: GreenPointe Communities-EvenTide 

Gold: BBX Capital Real Estate-Beacon Lake 

Best Brochure-Developer/Community 

Silver: GreenPointe Communities-EvenTide 

Gold: Hines-Markland 

Best Brochure-Builder 

Gold: Glenn Layton Homes-GLH Brochure 

Best Billboard 

Silver: D.R. Horton-Sebastian Cove 

Gold: Mattamy Homes-”Less Time in Traffic; More Time with Family” 

Best Signage Program-Builder 

Gold: KB Home 

Best Publication 

Gold: Daily Record & Observer-Realty Builder 

Best Realtor Promotional Event 

Silver: Mirtha Barzaga Davidson Realty-Customer Appreciation Celebration The Roaring ’20s 

Gold: Dream Finders Homes-Wine & Dine on the 17th Green 

Best Consumer Promotional Event-Developer/Community 

Silver: Mattamy Homes-RiverTown Grand Opening 

Gold: GreenPointe Communities-TrailMark 

Best Consumer Promotional Event-Builder 

Gold: Dream Finders Homes-Pick Your Present 

Best Banner Ad-Builder 

Gold: 3D Digital-Dostie Homes Banner Campaign 

Best Banner Ad-Developer/Community 

Silver: Mattamy Homes-RiverTown 

Gold: Hines-Markland 

Best Marketing Video-Developer/Community 

Silver: Hines-Markland 

Gold: GreenPointe Communities-TrailMark 

Best Marketing Video-Strategic Partner 

Silver: Merchandising Plus 

Gold: Sellin’ With CC Team Keller Williams Jacksonville Realty 

Best Marketing Video-Builder 

Silver: Starr Custom Homes 

Gold: Dostie Homes 

Best Video Commercial-Builder 

Gold: Dream Finders Home

Best Radio Commercial-Builder 

Gold: Dream Finders Homes

Best Radio Commercial-Strategic Partner 

Gold: Sellin’ With CC Team Keller Williams Jacksonville Realty

Best Radio Commercial-Developer/Community 

Gold: Mattamy Homes

Best Website-Builder 

Silver: KB Hone 

Gold: Starr Custom Homes 

Best Website-Strategic Partner 

Gold: SERVPRO 

Best Website-Developer/Community 

Silver: The PARC Group 

Gold: Mattamy Homes 

Best Facebook Page-Developer/Community 

Silver: Mattamy Homes 

Gold: Nocatee 

Best Facebook Page-Strategic Partner 

Silver: Donna Mancini Interiors & Flooring 

Gold: Sellin’ With CC Team 

Best Facebook Page-Builder 

Gold: D. R. Horton Homes 

Best Pinterest Page-Developer/Community 

Gold: Nocatee 

Best Pinterest Page-Strategic Partner 

Gold: Donna Mancini Interiors and Flooring

Model and Community Awards 

Best Elevation Design Townhome $300,000-$500,000 

Gold: Urban Partners

Best Elevation Design
$300,000-$500,000 

Silver: ICI Homes

Gold: Mattamy Homes

Best Elevation Design more than $1 Million 

Silver: The Pineapple Corporation

Gold: The Pineapple Corporation

Best Floorplan Design $350,000-$550,000 

Silver: Housing Design Matters-MasterCraft Builder Group

Gold: Mattamy Homes

Best Floorplan Design $550,000-$1 Million 

Silver: Toll Brothers-Julington Lakes 

Gold: Toll Brothers-Atlantic Beach Country Club 

Best Floorplan Design More Than $1 Million 

Silver: The Pineapple Corporation-The Vista at Twenty Mile Plan 3 

Gold: The Pineapple Corporation-The Vista at Twenty Mile Plan 4 

Best Interior Merchandising for an Amenity Center 

Gold: Merchandising Plus-Broxton Bay at River City

Best Interior Merchandising $200,000-$249,999 

Silver: Micamy Design Studio-D.R. Horton Homes Grand Reserve 

Gold: Merchandising Plus-D.R. Horton Homes The Clifton at San Salito 

Best Interior Merchandising $250,000-$299,999 

Silver: Micamy Design Studio-D. R. Horton Homes Villages of Westport 

Gold: Merchandising Plus-D. R. Horton Homes The Dalton at Grande Reserve 

Best Interior Merchandising $300,000-$349,999 

Silver: Micamy Design Studio-D.R. Horton Homes Fox Creek 

Gold: Merchandising Plus-D.R. Horton Homes Lantana at Country Club Harbor 

Best Interior Merchandising $350,000-$399,999 

Silver: Chandler Designs-Lennar Homes Carter Hall 

Gold: ICI Homes The Serena in Timerland Ridge at Nocatee 

Best Interior Merchandising $400,000-$499,999 

Silver: Micamy Design Studio-D.R. Horton Homes Edgewater Landing 

Gold: Merchandising Plus-The Victoria at Tamaya 

Best Interior Merchandising $500,000-$699,999 

Silver: Micamy Design Studio-D.R. Horton Homes Aberdeen Estates 

Gold: ICI Homes-The Serena at Tamaya 

Best Interior Merchandising $700,000-$1 Million 

Silver: Chandler Designs-MasterCraft Builder Group Shearwater 

Gold: Toll Brothers-Coastal Oaks at Nocatee 

Best Interior Merchandising More Than $1 Million 

Silver: The Pineapple Corporation-The Vista at Twenty Mile 

Gold: The Pineapple Corporation-The Vista at Twenty Mile 

Best Landscape Design Under $25,000 

Silver: ICI Homes-The Monroe in Crosswater at Nocatee 

Gold: ICI Homes-The Oakland in Crosswater at Nocatee 

Best Outdoor Feature $15,000-$29,999 

Silver: Construction Specialties of North Florida-Palencia 

Gold: ICI Homes-The Monroe in Crosswater in Nocatee 

Best Outdoor Feature $30,000-$45,000 

Silver: ICI Homes-Costa Mesa in Timberland Ridge at Nocatee 

Gold: ICI Homes-Serena at Tamaya 

Best Outdoor Feature More Than $100,000 

Silver: Dostie Homes-The Ranch at Twenty Mile Nocatee 

Gold: The Pineapple Corporation-The Vista at Twenty Mile 

Best Sales Center Under 1,000 Square Feet 

Gold: D. R. Horton Homes-Freedom Homes Arbor Mill 

Best Sales Center More Than 1,000 Square Feet 

Gold: Mattamy Homes-RiverTown

Best Design Center 

Gold: KB Home 

Best Master Planned Community Under 1,000 Lots 

Gold: Markland 

Best Master Planned Community 1,000-5,000 Lots 

Gold: RiverTown 

Best Master Planned Community Over 10,000 Lots 

Gold: Nocatee 

Million Dollar Circle –General Real Estate 

Agent Representing a Builder $1 Million-$5 Million 

DeAnna Stokes, Mattamy Homes, Bonnie Evans-Mattamy Homes 

Agent Representing a Builder $5 million-$10 Million 

Leslee Elliott, Mattamy Homes; Sarah O’Rourke, Mattamy Homes; Ross Fanti, LMH Realty; Katrina Watkins, First Coast Custom Realty; Tammie Bryant, Mattamy Homes; Noel McGowan, Mattamy Homes; Melissa Harris, Toll Brothers. 

Agent Representing a Builder $10 Million-$15 Million 

Angela Galleta, Mattamy Homes; Diane Kirk, Mattamy Homes; Shelley McDermott, Mattamy Homes; Carrie Fife, Toll Brothers; Richard Andreoli, Mattamy Homes. 

Agent Representing a Builder $15 Million-$20 Million 

Brad Russell, Toll Brothers; Morgan King, Toll Brothers; Linda Moore, Toll Brothers. 

Agent Representing a Builder $20 Million-$25 Million 

Andrew Colavito, Toll Brothers. 

Agent Representing a Buyer $1 Million-$5 million

Million Phil Aitken, The Aiken Home Team Keller Williams Realty Atlantic Partners; Andrew Michael, RE/MAX Unlimited. 

Agent Representing a Buyer $5 Million-$10 Million 

Mirtha Barzaga, Davidson Realty.

Brokerage Team $5 Million-$10 Million

CC Underwood Sellin’ with CC Team-Keller Williams Jacksonville Realty 

Top Producer – General Real Estate

Agent Representing a Builder

Kelly Hofelt, Toll Brothers

Agent Representing a Buyer 

Cherya Cavanaugh, RE/MAX Unlimited 

Top Producer-Realtor 

Nancy Massengill, ICI Homes 

Top Producer-Brokerage Team 

Christina Welch, Welch Team Keller Williams Realty Atlantic Partners. 

Million Dollar Circle. Lender & Site Agents Outside

Lender $70 Million-$75 Million 

Jason Kindler, Jet HomeLoans; Mat Brennan, Bank of England Mortgage. 

Lender Team $80 Million-$85 Million

KB Home Jacksonville 

Lender Team $95 Million-$1 Billion 

Diana Tarzia Team,  Jet HomeLoans 

On-Site Agent Representing a Builder $10 Million-$15 Million 

Jonathan Rissman, D.R. Horton Homes; Stella Webb, D. R. Horton Homes; Michael Butcher, D.R. Horton Homes; Brenda Rabbitt, D.R. Horton Homes; Sydney Blount, D.R. Horton Homes; Edward Crosby, D.R. Horton Homes; Michelle Dickerson, D.R. Horton Homes; Frank Cirillo, D.R. Horton Homes; Marcus Israel, D.R. Horton Homes; Chris Breccia, D.R. Horton Homes; Kathleen Butcher, D.R. Horton Homes; Mary Mansker, D.R. Horton Homes. 

On-Site Agent Representing a Builder $15 Million-$20 Million 

Robert Rogers, D.R. Horton Homes; Susan Paul, D.R. Horton Homes; Suzanne Massey, D.R. Horton Homes; Karen Smiley, D.R. Horton Homes. 

Top Producer Lender and Site Agents

Outside Lender 

Diana Tarzia, Jet HomeLoans 

Lender Team 

Bank of England Mortgage 

Internet Sales Consultant 

Barbara Dennis, Mattamy Homes 

On-Site Agent Representing a Builder 

Cindy Voyles,  ICI Homes 

Individual Awards 

Realtor of the Year 

CC Underwood, Sellin’ With CC Team Keller Willams Jacksonville Realty 

Lender of the Year 

Aaron Duez, Caliber Home Loans 

Site Agent of the Year 

Juliana Toohey, ICI Homes 

Rookie Sales Person of the Year 

Eric Weyh, ICI Homes 

Builder Corporate Sales Team of the Year 

KB Home Jacksonville 

Builder Partnership Sales Team of the Year 

Eric and Kelly Weyh, ICI Homes 

Sales Manager of the Year 

Kelly Hofelt, Toll Brothers 

Developer of the Year 

The PARC Group 

Marketing Director of the Year-Developer

Kelly Ray, The PARC Group 

Marketing Director of the Year-Builder 

Alaina Record. Dostie Homes

Grand Laurel

Mattamy Homes

 

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