Downtown skyline could see VyStar signs this summer

The city approved permits Friday for the almost $380,000 project.


The VyStar name is expected to take the top of the 76 S. Laura St. tower during the summer.
The VyStar name is expected to take the top of the 76 S. Laura St. tower during the summer.
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VyStar Credit Union intends to post its name atop its 23-story Downtown tower now that the city has approved permits for the installation.

Judy Walz, chief marketing and planning officer of Jacksonville-based VyStar, said Sunday she did not have a date for the installation or for removal of the SunTrust name.

SunTrust’s lease expires at the building in July, so the sign removal could be expected to coincide with that.

The city issued two permits Friday for Brown Enterprises to put up the VyStar name and logo on the east and west elevations of the top of the building at a total cost of $377,026, or $188,513 each.

The VyStar sign is seen from two-thirds of a mile away in this rendering.
The VyStar sign is seen from two-thirds of a mile away in this rendering.

The signs each are 1,906 square feet as agreed upon with the Downtown Development Review Board, reduced from the initially requested 2,373 square feet. Records show the illuminated square footage is 661 square feet.

The building steps or terraces from the east and west facades, effectively narrowing to two sides at the top.

VyStar Credit Union bought the SunTrust Tower at 76 S. Laura St. Downtown in July for $59 million. It bought the adjacent former Life of the South Building at 100 W. Bay St. in February for $5 million.

VyStar intends to move its headquarters and up to 900 people Downtown by the end of the year.

SunTrust Banks Inc. will move its offices into the Bank of America Tower. Its lease expires in July at 76 S. Laura St.

How the VyStar sign compares to others Downtown.
How the VyStar sign compares to others Downtown.

 

 

 

 

 

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