Regions Bank is seeking Downtown Development Review Board approval for rooftop signage and three projecting signs at its 51 W. Bay St. headquarters.
The projecting signs are for the Bay and Laura street corners of the building and are 12 feet tall by 3 feet wide, according to DDRB meeting documents released Sept. 3.
The rooftop sign facing Bay Street is 30 feet wide by 5 feet tall.
Downtown Investment Authority staff recommends the DDRB approve the signs, stating that they are consistent with nearby and historic Downtown signage.
“The placement of the projecting signs is respectful to the architectural details of the building,” the DIA staff report says. “The roof sign is placed facing the Bay Street frontage and does not distract from the features of the building. The scale and placement of the signage is complementary to the building.”
According to plans filed with DDRB by New Jersey-based firm Philadelphia Sign Co., the Regions signs will illuminate at night.
Philadelphia Sign Co. designed the Chase Bank logo signs that recently were installed on The Barnett building at 112 W. Adams St.
Driver, McAfee, Hawthorne & Diebenow attorney Cyndy Trimmer told DIA staff Aug. 21 that Regions determined that installing a single sign that wraps around the corner of the building, like VyStar Credit Union at 100 W. Bay St., would damage the building’s terra cotta features.
The DDRB will consider the request at its 2 p.m. Sept. 10 meeting.
