First Watch will open its ninth area location May 17 in Baymeadows.
The store is at 9271 Baymeadows Road in Baymeadows Park, the redeveloped site of the former Baymeadows Golf Club.
“While at the core of our business we are the same First Watch that opened its doors in Jacksonville in 2012, we are always evolving to meet the needs and tastes of our customers,” First Watch CEO Chris Tomasso said in a news release.
“We’re looking forward to opening another restaurant in Jacksonville – this one with some updates to accommodate the growing demand for takeout and delivery and an elevated outdoor dining experience.”
The 3,600-square-foot restaurant joins a shopping center with a Starbucks, SpringHill Suites and additional restaurant and retail space.
First Watch serves breakfast, brunch and a cocktail menu.
The first 100 guests May 17 will receive a ceramic coffee tumbler. All guests who dine in between May 17 and May 21 will be served unlimited coffee with the purchase of an entree.
The restaurant will employ 35 people.
Menu offerings include avocado toast, lemon ricotta pancakes, braised short rib Benedict and a Baja chicken burrito bowl.
There are more than 400 First Watch locations in the U.S.