If you want to enjoy a glass of wine while you shop for furniture, window treatments or just admire the rooftop view, RH Jacksonville, The Gallery at St. Johns Town Center is opening Nov. 19.
RH, which describes itself as “a curator of design, taste and style in the luxury lifestyle market,” offers home furnishings, design services and a rooftop restaurant and wine bar.
It comprises 70,000 square feet of indoor and outdoor space on three levels. The store opens at 11 a.m. on Nov. 19 and then daily from 10 a.m. to 9 p.m. The store is at 4831 Village Shops Way east of the Nordstrom alley, Lush and Tory Burch.
Customers won’t be immediately taking home their purchases. After choosing them in the gallery, items are ordered for delivery. Prices on the RH.com website are the same at the store.
Three levels
Concepts within the store include the Rooftop Restaurant & Park, Wine Bar, RH Interior Design Firm & Atelier, RH Interiors, RH Modern and RH Outdoor.
Spaces inside the store are large, but many of the items come in smaller sizes.
The store’s first level comprises RH Interiors. In a news release describing the store’s features, it says “the entry courtyard will be punctuated by giant banana palms, the sound of trickling fountains, and monolithic bluestone slabs embedded in decomposed granite.”
RH Interiors will offer collections from “internationally renowned designers” as well as “one-of-a-kind antiques and artifacts from the world travels” of RH Chairman and CEO Gary Friedman.
Customers will find an entry room filled with large sectional couches and seating areas. More areas are on each side.
To access the upper floors, customers can ascend a double floating staircase spanning nearly 40 feet. The space is lit by a skylight three floors above and handblown Serenella Chandeliers hanging 54 feet overhead.
According to the RH website, the regular price of a 29-inch Serenella Chandelier is $7,900 and $5,925 for members.
Jacksonville will be the first Florida store to display the collection by master glass designer Alison Berger. A 60-inch Rain chandelier in her collection is $32,995 and $24,746 for members.
RH offers a membership program that reduces the price of items. The $150 annual membership fee includes 25% off full-price and 20% off sale items. It includes services with RH Interior Design.
The store’s second floor includes RH Modern, RH Interior and Design Firm & Atelier.
RH Modern features a 9,000-square-foot exhibition space featuring “the largest fully integrated assortment of modern furnishings, lighting, textiles and décor under one brand in the world.”
It includes the General Public for RH Collection, featuring 400 works from artists across the world. Collector Portia de Rossi founded General Public “with a view to bringing good art to more people.”
Unlike at a museum, customers in the store can touch the paintings, which are made using a process that duplicates the texture of the works.
Level two also will feature the RH Interior Design Firm & Atelier, a 5,000-square-foot studio offering professional design services.
RH Rugs Showroom will include window treatments, bed and bath linens, bath hardware and a design library offering access to additional fabrics, leathers, and furniture and lighting finishes.
The Rooftop Restaurant & Park
The store’s third level comprises the Rooftop Restaurant & Park, Wine Bar and RH Outdoor.
It describes the space as a “timeless, ingredient-driven menu in a year-round, skylit garden escape beneath a dramatic atrium with retractable glass walls, sparkling chandeliers and heritage olive trees. Seamlessly extending from indoors to out, the restaurant will open onto a beautifully landscaped park.”
The restaurant and wine bar hours are the same as the store. Reservations will be available on OpenTable.com.
Offerings include brunch, lunch and dinner. Breakfast starts at $12 for Thick Cut Pork Belly Bacon. The RH Scramble with farm eggs, crème fraîche, avocado and chives is $20.
For the table, menu items range from $19 to $43. They include burrata, featuring roasted peppers, Della Terra aged balsamic, basil and charred sourdough for $23. The Prosciutto and Délice Board featuring seasonal fruit, strawberry preserves and warm baguette is $43.
Salads start at $18 and $19 with the option to add chicken ($9), shrimp ($13), lobster ($24) salmon ($16), or avocado ($4).
Entrees range from $20 for the RH Burger to $59 for a 16-ounce Charred Ribeye Steak.
Sides start at $9 for a Simple Green Salad to $18 for Truffled Fries.
Dinner prices are the same as lunch and the menus are similar, with a few items removed.
The Wine Bar offers 40 sparkling, rose, white and red wine by the glass as well as limited production offerings from small vintners in Napa Valley, California.
Wine prices start at $14 for a glass of Bisol Prosecco, from Valdobbiadene, Italy, and rise to $20 for an Hourglass Proprietary Blend HGIII from Napa Valley. Wine also is available by the bottle.
Beer is available for $8, coffee starts at $4, a Chai Latte is $7 and a Diet Coke is $5.
According to RH, customers can enjoy their beverages “in Rooftop Park or while exploring the rest of the Gallery.”
There are outdoor seating areas on the ground floor, balconies on the second floor and the rooftop offers views of St. Johns Town Center.
Path to opening
The Jacksonville RH is the 27th Design Gallery for the Corte Madera, California-based company. It is the 13th to offer the restaurant.
The closest Design Gallery stores are in Tampa, West Palm Beach and Atlanta. Corte Madera is about 15 miles north of San Francisco.
The company also has 36 smaller Legacy Galleries.
The store has been in the works for years. Engineering firm England, Thims & Miller Inc. filed civil plans with the city for RH in November 2019.
Construction permits issued since December 2019 total about $34.4 million.
The contractor is J.E. Dunn Construction Co. of Kansas City, Missouri. Codes-ABC Inc. of Orange Park represented the project in code compliance.
RH says Friedman is the design principal.
It is the second time the company, which changed its name from Restoration Hardware in 2012, has had a store in Jacksonville. In 2016, RH opened an outlet store near The Avenues mall on the Southside. It closed in 2019.
The company operates online at RH.com, RHModern.com, RHBabyandChild.com, RHTEEN.com and Waterworks.com.
Editor Karen Brune Mathis contributed to this report.
