Target adding Apple display in Mandarin store

The space features new lighting fixtures and displays for iPhone, iPad, Apple Watch, AirPods,  HomePod, Apple TV and other accessories.


Target is adding its “enhanced Apple experience” to its Mandarin store at 10490 San Jose Blvd.
Target is adding its “enhanced Apple experience” to its Mandarin store at 10490 San Jose Blvd.
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The city issued a permit Oct. 27 for Target Corp. to add its “enhanced Apple experience” to its Mandarin store at 10490 San Jose Blvd.

Groom Construction Co. Inc. of Salem, Massachusetts, is the contractor for the  $310,000 project to build an Apple display unit, which includes adding and relocating fixtures, wall and floor finishes, and power and light updates.

The store is in the Courtyard Shopping Center north of Interstate 295.

The build-out is almost 2,700 square feet of space in the 138,286-square-foot store, which was built in 2000.

The project groups Apple products and accessories in one space designed for customers to experience them through demonstrations and Target Tech Consultants who will receive specialized training from Apple.

Minneapolis-based Target announced in February that the “new shopping experience” debuted online. Target began to roll out in select locations that month.

Target said the dedicated space features new lighting fixtures and displays for iPhone, iPad, Apple Watch, AirPods,  HomePod, Apple TV and other accessories.

 

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