The hotel business in Northeast Florida continues to recover from the pandemic faster than other travel markets in the state.
Room occupancy in August in Duval County was 66.6%, an increase of 24% compared with August 2020. Statewide occupancy in August was 58.4%.
The average room rate was $98.30, the lowest since 2016. Room revenue was nearly $38 million, higher than 2017, 2019 and 2020 and slightly less than August 2018, Visit Jacksonville reports.
According to STR, a company that collects national hospitality industry data, year to date, occupancy in Jacksonville is 72.9%, similar to August 2018 and August 2019.
Room revenue is up $110 million over January through August 2020.
The Florida occupancy average during that eight-month period was 65.7%. Duval County is second to the Keys, which has about half the number of rooms to sell compared with Jacksonville.
