Sportsman’s Warehouse is building-out at River City Marketplace in North Jacksonville to open this year.
The city issued a permit Aug. 5 for Cameron Construction of Salt Like City to improve 39,968 square feet of space at a cost of almost $2.1 million for the outdoor specialty retailer to open its first store in Northeast Florida.
Sportsman’s Warehouse will occupy 13075 City Square Drive, No. 107, within a store next to Burlington.
The company said in a May 31 investor presentation that it opened four stores so far this year with six more expected to open “during back-half 2022.”
The six new stores are in Jacksonville and Seminole in Florida; and one each in California, Colorado, Indiana and Ohio.
The four opened comprise one each in California and Wyoming and two in Utah.
Colliers Senior Directors Nancy Sumner and Katy Figg and Director Eric Yi represent the landlord in leasing.
Sportsman’s Warehouse said in the investor presentation that as of the end of the first quarter, April 30, 2022, it had 126 stores in 29 states.
Its annual report said the stores average 38,000 square feet in size.
Sportsman’s Warehouse has one Florida store in Lady Lake north of Orlando.
The company describes itself as a high-growth outdoor specialty retailer “focused on meeting the everyday needs of the seasoned outdoor veteran, the first-time participant, and everyone in between.”
“Our mission is to provide outstanding gear and exceptional service to inspire outdoor memories. We offer a one-stop shopping experience that equips our customers with the right hunting, shooting, fishing, and camping gear to maximize their enjoyment of the outdoors.”
Its annual Securities and Exchange Commission filing said the stores maintain a consistent floor layout that “promotes an ‘easy-in, easy-out’ shopping experience.”
“All of our stores feature wide aisles, high ceilings, visible signage and central checkouts with multiple registers,” it says
They are “designed in a ‘no frills’ warehouse format that welcomes customers directly from or on the way to an outdoor activity.”
The stores feature “store-within-a-store” concepts for brand partners, such as Leupold, Hornady and Huk.
Also, the stores include locally relevant features “such as a large fishing board at the entrance that displays current fishing conditions in local lakes and rivers with coordinating gear in end-cap displays in the fishing aisles.”
“We actively engage our customers through in-store features (such as the ‘Braggin’ Board’), various contests (such as Bucks & Bulls and Fish Alaska), and customer-owned taxidermy displays on the walls,” says the annual report.
They also host in-store programs and a instructional seminars as well as organize programs for the benefit of our customers to “help us to connect with the communities in which we operate and encourage new participants to build the skills necessary to become outdoor enthusiasts and loyal customers.”
