What's new and coming to Town Center

The holiday season soon will be over, but the development of new retail stores, hotels, restaurants and other businesses continues into 2023 in and around St. Johns Town Center.


  • By Monty Zickuhr
  • | 12:00 a.m. December 22, 2022
  • | 5 Free Articles Remaining!
Luxury retailer Gucci, under construction Gucci is under construction at St. Johns Town Center.
Luxury retailer Gucci, under construction Gucci is under construction at St. Johns Town Center.
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COMING IN 2023

Gucci

The construction walls are up at Gucci, which is remodeling the former Lush Fresh Handmade Cosmetics space at 4813 River City Drive, No. 143.

The luxury retailer sells men’s, women’s and children’s fashions, jewelry, handbags, décor and more. Signs on the construction walls say it will open in February.

Lush relocated in the center.

Altar’d State
Altar’d State

NEW LOCATION

Altar’d State

Altar’d State, a women’s clothing store, moved within the center to the former Abercrombie & Fitch and Abercrombie Kids space at 4712 River City Drive, No. 131. 

Rhone
Rhone

NEW STORE

Rhone

Founded in 2014 in Stamford, Connecticut, the men’s high-performance activewear store opened at 4791 River City Drive, No. 125, next to Lush and Athleta. It is the chain’s eighth retail location and its first in Florida.

Ballard Designs
Ballard Designs

NEW LOCATION IN 2023

Ballard Designs

Work continues on Ballard Designs, the home-decor furnishings, design and accessories store that is moving from St. Johns Town Center to The Markets of Town Center.

It is renovating the former Blackfinn Ameripub at 10275 Buckhead Branch Drive, No. 101.

It plans to open the store in 2023. Its current store remains open during the development.

Work is underway inside Sugar Factory American Brasserie.
Work is underway inside Sugar Factory American Brasserie.

OPENING SOON

Sugar Factory American Brasserie

Known for its “Instagrammable walls,” celebrity sightings and couture lollipops, the restaurant is coming to 4910 Big Island Drive in The Markets at Town Center.

The chain gave two opening dates, Dec. 26 in a Twitter post and Jan. 9 on its website.

The location is the former Brio Tuscan Grille.

AC Hotels by Marriott
AC Hotels by Marriott

COMING IN FALL

AC Hotels by Marriott

Vertical construction is underway for the $18 million, 118-room AC Hotels by Marriott at 5323 Big Island Drive near RH in St. Johns Town Center.

Signs at the site say the hotel will open in fall 2023.

The four-story, 71,700-square-foot project includes 1,400 square feet of meeting space and an outdoor pool.

Modani Furniture
Modani Furniture

COMING IN 2023

Modani Furniture

Modani Furniture will open in the first quarter of 2023 at 4853 Big Island Drive in the building with Amara Med Spa.

Miami-based Modani says its focus is “on simple geometric shapes rather than the heavy ornamentation typically found in traditional or contemporary furnishings.”

Tecovas
Tecovas

NOW OPEN

Tecovas

Tecovas, the Texas-based handcrafted boots company, opened its first Florida retail store Dec. 16 at 4663 River City Drive, No. 128, between Offline by Aerie and Banana Republic.

J. Crew Factory
J. Crew Factory

COMING IN 2023

J. Crew Factory

J. Crew Factory is planned at 4866 Big Island Drive, No. 9, in The Markets at Town Center.

It is in the former Versona and NYC Sample Sale space.

Factory.JCrew.com says it sells clothing at 40% to 70% off everything with additional deals.

Vow’d and Arula
Vow’d and Arula

NEW STORES

Vow’d and Arula

Vow’d and Arula, two concepts owned by the nearby Altar’d State chain, are open in St. Johns Town Center.

Vow’d, at 4712 River City Drive, No. 149, sells wedding and bridesmaid dresses.

Arula, at 4712 River City Drive, No. 131, sells women’s clothing sizes 10-24, shoes, accessories and more. 

Bath & Body Works | White Barn
Bath & Body Works | White Barn

NEW LOCATION

Bath & Body Works | White Barn

Bath & Body Works moved across the street into the former Microsoft Store space at 4791 River City Drive, No. 113, between Urban Outfitters and Athleta.

The space is about 2,000 square feet larger than its previous location.

It features body care, home fragrance, hand soaps and sanitizers. 

Offline by Aerie
Offline by Aerie

NEW STORE

Offline by Aerie

The lifestyle brand offers women’s intimates, apparel, activewear and swim collections.

It was launched by parent American Eagle Outfitters Inc. in 2020.

The store is at 4663 River City Drive, No. 125.

Blo | Blow Dry Bar
Blo | Blow Dry Bar

NEW SERVICE

Blo | Blow Dry Bar

Blo | Blow Dry Bar is open at 4668 Town Center Parkway, Suite 113, next to Fast-Fix Jewelry and Watch Repairs.

The salon offers “no cuts, no color, just wash, blo, and go” along with makeup services.

Southern Tide
Southern Tide

NEW STORE

Southern Tide

The coastal lifestyle retailer selling apparel and accessories for men, women and children is open at 4742 River City Drive, No. 113.

The chain is best known for its Skipjack Stretch Polo.

South Moon Under
South Moon Under

NEW STORE

South Moon Under

The women’s and men’s clothing store selling casualwear is open at 4818 River City Drive, No. 106, in the corridor near the Nordstrom entrance.

The store says its mission is to “transport customers from their everyday to a vacation state of mind through elevated, effortless, everyday style.”

Insa
Insa

IN THE PIPELINE

Insa

Insa, a cannabis products company, is renovating the former Black Creek Outfitters building at 10051 Skinner Lake Drive near Bono’s and Wawa.

It plans the site for a Florida flagship cannabis dispensary.

Psycho Bunny
Psycho Bunny

NEW STORE

Psycho Bunny

The menswear clothing brand that features a skull-and-crossbones-with-bunny-ears logo is open in the former Lacoste space next to Peloton at 4813 River City Drive, No. 113.

The chain is based in New York City.

The Copper Closet
The Copper Closet

NEW LOCATION

The Copper Closet

The Copper Closet moved to the former Justice space at 4712 River City Drive, No. 117.

The store offers “trendy & affordable women’s boutique shopping.”

CAVA Grill
CAVA Grill

NEW NAME, RENOVATED LOCATION

CAVA Grill

CAVA Group reopened the former Zoës Kitchen as CAVA Grill at 4624 Town Crossing Drive, No. 149. Like Zoës, the chain features a Mediterranean food concept. 

More openings....

Light On The Sugar Bakery & Cafe, 4860 Big Island Drive, No. 2, in The Markets at Town Center. It is the third location for the Winter Park-based chain. The menu includes cakes, tarts, crepes, coffee and specialty drinks.

Clean Juice, 4890 Big Island Drive, No. 3, in The Markets at Town Center. Florida football veteran Tim Tebow is the brand ambassador and franchise partner for the chain, which has three locations.

Ideal Dental, 4906 Town Center Parkway, Suite 404, in The Strand. Ideal Dental was founded in Dallas and has 15 locations in Florida.

Xfinity, 4663 River City Drive, Suite 107, in St. Johns Town Center. Customers can pay bills and explore the company’s products and services.

Rockler Woodworking, 4643 River City Drive, Suite 101, in St. Johns Town Center. The chain offers products, services and training for woodworkers.

 

 

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