Rooms To Go renovating Avenues area store into outlet

The Seffner-based furniture company opened a new and larger store at The Markets at Town Center.


A Rooms To Go Outlet is planned for 11030 Philips Highway near The Avenues mall, a former Rooms To Go store.
A Rooms To Go Outlet is planned for 11030 Philips Highway near The Avenues mall, a former Rooms To Go store.
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Rooms To Go is converting its closed Avenues area store into a Rooms To Go Outlet now that the city issued a permit July 20 for the $465,734 project.

Potter Construction Services Inc. of Charlotte, North Carolina, is the contractor for the work at 11030 Philips Highway.

The city approved four signs June 6 at the address for Rooms To Go Outlet, Home, Mattress, Kids and Patio.

The store closed when Rooms to Go opened a new larger store in October in The Markets at Town Center.

Rooms To Go CEO Jeffrey Seaman said Sept. 30 he was deciding which of the two closed Rooms To Go stores in the Regency and Avenues areas would be converted into an outlet and which would be made available for sale or lease. 

The Regency property is being converted for use by Conn’s HomePlus, which sells furniture, appliances and home electronics.

The Markets at Town Center space at 4875 Town Center Parkway is more than the combined space of the two existing stores, which were closed upon the opening of the new location. 

The 84,880-square-foot Markets at Town Center store comprises a 73,315-square-foot main floor and 11,565 square feet of mezzanine space.

Seffner-based Rooms To Go closed the 41,000-square-foot Avenues area store, which was developed in 1995 near The Avenues mall, and the 30,000-square-foot Regency area store built in 1998 at 9278 Arlington Expressway near Regency Square Mall.

Seaman said the jobs at the two closed stores were moved to The Markets at Town Center location, and Rooms To Go added about 30 more to reach about 65 positions.

The Markets at Town Center is about midway between the Regency store, about 6 miles north, and the Avenues site, about 8 miles south.

Seaman said Rooms To Go will need 15-20 employees for the outlet store.

The two closed stores are owned by Rooms To Go affiliates. 

Rooms To Go also operates a store and an outlet in Orange Park.

At The Markets at Town Center, Rooms To Go occupies a renovated former Toys R Us and Babies R Us store that closed in 2018. Through an entity, Seaman bought it Oct. 30 and renovated it.

Seaman said the Jacksonville store is the fifth of the larger concepts. “That is our format going forward,” he said.

 

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