Plans for the V Pizza restaurant company to branch out to a steakhouse brand are on hold.
V Pizza CEO Paul Scott said his company couldn’t come to terms with the owners of the property at 301 Roscoe Blvd. N. in Ponte Vedra Beach, the site of the former Lulu’s Waterfront Grille.
“We could not come to terms with the owner. Was an extremely frustrating situation,” Scott said in a text Feb. 27.
The V Steak concept is not being abandoned.
“We are actively looking but nothing solid,” he wrote.
Scott declined a telephone interview.
Owners registered the business name V Steaks LLC with the state in April 2021.
In March 2022, Scott announced the company’s intentions to buy the Lulu’s property to build what was tentatively called V Steak at Lulu’s. Plans included tearing down the existing building and building a 10,000-square-foot, two-story restaurant with a rooftop deck facing north.
The parking lot would have remained with some adjustments to meet Americans with Disabilities Act access and other parking requirements.
The St. Johns Property Appraiser reported in March 2022 that the 1.34-acre property’s 2021 market value was $1,311,387 and its taxable value was $888,246.
The V Pizza restaurant chain, which features pizza cooked in wood-burning ovens, operates seven Northeast Florida locations as well as in one in Georgia and two in North Carolina.