Duval County hotel occupancy and room revenue in March fell from a year ago, according to a Visit Jacksonville report released April 22.
The March occupancy rate was 74.9%, down 7.4% from 2023.
March room revenue fell 9.72% to $57.6 million. The average daily hotel rate was $130.50, down 4.8%.
By comparison, room revenue was $63.8 million in 2023 and $59.4 million in 2022.
The data is from STR, a company that offers analytics and marketplace information about the hospitality industry.
The report said the impact of The Players Championship golf tournament March 14-17 on room demand was not as significant as in 2023, contributing to the revenue decline.
Broken down by segment, group occupancy dropped 22.2% and transient occupancy fell 4.3%.
Contract occupancy, for example used by the airline industry for its crews, rose 8.5%.
In March, occupancy fell in all areas of Duval except Arlington, where it rose 2.8%. Downtown declined the most at 13.6%
Year-to-date, the overall Duval occupancy rate is 71.4%, down 5.1% from a year ago.
The average daily hotel rate is $120.69, down $1.20 from last year.
For the first three months of 2024, total room revenue is $146.69 million, down $7.7 million compared with the same period last year.