St. Johns County issued a permit Aug. 7 for Mason’s Famous Lobster Rolls to build-out at The Pavilion at Durbin Park.
The restaurant is at 120 Durbin Pavilion Drive, Suite D1, replacing the closed Simply Mac electronics store.
The Pavilion at Durbin Park is along Race Track Road, west of Florida 9B.
Adkins Construction Company of Jacksonville is the contractor. The project cost is $135,000.
The Shopping Center Group Partner and Executive Vice President Stephanie McCullough and Senior Vice President Kelly Pulignano represent Gatlin Development Co., the landlord.
In May, McCullough announced Mason’s plans to occupy the 2,400-square-foot space.
Brian Platock with Florida Retail Group represented Mason’s Famous Lobster Rolls. Michael Taradash is the franchisee for the Durbin location.
Mason’s is based in Annapolis, Maryland, and opened its first location in 2014. It has 30 locations in the U.S. An international store is being planned for Milan, Italy.
The Durbin location is part of the chain’s Florida push.
Its first Northeast Florida restaurant is at 708 Centre St. in Fernandina Beach. Locations are in the works for St. Johns Town Center and Baymeadows in Jacksonville and also in St. Augustine.
Other Florida locations are in Belleair Bluffs, Bradenton, Fort Myers, Miami, Panama City Beach and St. Petersburg.
Dan Beck is the CEO and founder of Mason’s Famous Lobster Rolls. The business is named after his son, Mason.
It offers five styles of rolls.
The Classic Roll is served chilled with mayonnaise and lemon butter, while the Connecticut Roll is served warm and tossed in butter. Both are made on a buttered, toasted, split-top bun. There also are lobster BLT, lobster salad and shrimp rolls.
Customers have the option to add 50% more lobster meat to any roll. An online menu shows rolls are $14.95 to $25.95.