Oakley moving to former Francesca’s space at St. Johns Town Center as Breitling enters market

The sunglasses retailer is relocating next to Lucky Brand Jeans as the luxury watchmaker opens a storefront at the South Jacksonville shopping center.


Oakley sunglasses at 4751 River City Drive, Space 143-A, in St. Johns Town Center is in the space planned for Swiss watchmaker Breitling.
Oakley sunglasses at 4751 River City Drive, Space 143-A, in St. Johns Town Center is in the space planned for Swiss watchmaker Breitling.
Photo by Karen Brune Mathis
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Sunglasses retailer Oakley is moving within St. Johns Town Center as Breitling watches prepares to lease its existing space.

The city is reviewing a permit application for Oakley to build-out in 1,009 square feet of space at 4751 River City Drive, Unit 119, at an estimated project cost of $250,000.

Cortland Morgan Architect of Pittsburgh is the architect.

The storefront is between Chico’s and Lucky Brand Jeans in the strip of stores anchored on one end by Warby Parker and the other by Altar’d State. It is near Maggiano’s Little Italy.

Francesca’s previously leased the space. The women’s clothing store closed in May.

It is one of  20 Oakley stores in Florida and the only one in Jacksonville. There are 172 in 39 states.

The city is reviewing permit plans for Breitling 1884 as a tenant at 4751 River City Drive, Space 143-A, an end space next to Levi’s and across a side street from Urban Outfitters.

No contractor is listed for the 1,253-square-foot build-out. Sargenti Architects of Paramus, New Jersey, is the architect.

The permit says the project is tenant improvement to an existing retail storefront modification.

Breitling USA is based in Wilton, Connecticut.

Founded in 1884, the Breitling watchmaker is based in Geneva, Switzerland.

Along with being sold in luxury jewelry stores, Breitling has about 50 boutiques in the U.S., including five in Florida in Aventura, Boca Raton, Miami, Orlando and Tampa.

The only jewelry store in Jacksonville that carries Breitling is Mayors at St. Johns Town Center, according to the store.Breitling.com site.

Prices online show men’s and women’s watches start at about $3,250.

Landlord Simon Property Group has been relocating retailers in the Town Center as they group stores by market.

 

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