Duval County sold about the same number of hotel rooms in April as last year, but the occupancy rate decreased by 2.2% because new hotel properties opened in the market, according to a Visit Jacksonville report released May 24.
April room revenue fell 4.4% to $47.9 million.
The average daily rate was $117.73, down about $4 to compared to April 2023.
The year-over-year loss was particularly evident in the Beaches hotels, where the average rate dropped by nearly $19.
That caused countywide room revenue to decrease by $2.1 million compared with last year, the report said.
The data is from STR, a company that offers analytics and marketplace information about the hospitality industry.
Similar trends were recorded across most Florida destinations, with the state experiencing a 3% decline in occupancy and a 3.8% reduction in average rate.
Year-to-date, Duval County’s occupancy is 71.3%, a 4.4% decline from the first four months of 2023. Demand decreased by 3.2% and the average rate is down 1.7%.
Total room revenue for the year is $198,689,744, a 4.8% decrease. The same trends are reported statewide with growth only in the Miami market.