Pinnacle sign joins Downtown Brooklyn horizon

The financial services firm came to town in late 2023, now has 43 employees and expects build-out of permanent offices and a branch by year-end along Riverside Avenue.


Taylor Sign & Design Inc. of Jacksonville installs the Pinnacle sign Sept. 25  at 501 Riverside Ave.
Taylor Sign & Design Inc. of Jacksonville installs the Pinnacle sign Sept. 25 at 501 Riverside Ave.
Pinnacle
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Pinnacle has arrived on the scene.

The name of the financial services firm is now on the building where it leases space at 501 Riverside Ave. in the Brooklyn area of Downtown as it builds-out permanent offices there.

Contractor Taylor Sign & Design Inc. of Jacksonville  Inc. put up the “Pinnacle” sign Sept. 25 for Pinnacle Financial Partners.

Pinnacle also has posted its name on a building it leases at 100 Corridor Road in Ponte Vedra Beach.

The city issued a permit July 16 for Taylor Sign & Design to put up the Brooklyn sign a floor above the main entrance of the 10-story building at a project cost of $2,436.

Pinnacle will be based in Suite 600 and operate a first-floor branch.

Scott Keith

Scott Keith, Pinnacle’s North Florida regional president, said Sept. 26 that Pinnacle received FDIC approval May 1 as a limited-service branch in Brooklyn and received approval May 15  as a full-service branch in Ponte Vedra Beach, where Pinnacle has an ITM – an interactive teller machine.

He expects build-out of the permanent offices in Brooklyn to be completed before year-end.

The Morgan & Morgan law firm and the Gallagher insurance firm are the lead building tenants with their names on the top at 501 Riverside Ave. Previous monument signs showed the former anchor tenants as TIAA Bank, which now is EverBank based at 301 W. Bay St. Downtown, and Harden, which was bought by Gallagher.

The Pinnacle sign permit coincided with those issued in June and July for Jacksonville-based Auld & White Constructors LLC to renovate space within the building for the financial institution.

The city issued a permit June 28 for renovation of 10,501 square feet of space on the sixth floor at a project cost of almost $1.25 million. Keith expects that to be completed the first week of December.

Plans show Pinnacle leased about half of the floor for executive offices, open office space, a break room and wellness room, conference and meeting rooms and more.

The city issued a permit July 10 for Pinnacle Financial Partners in 5,090 square feet on the first floor at a project cost of almost $1.02 million. Plans showed offices, teller, reception and collaboration areas, training and meeting rooms, a lobby and an ATM.

Keith expects completion of that by the end of November.

Taylor Sign & Design Inc. of Jacksonville prepares the Pinnacle sign for installation Sept. 25 at 501 Riverside Ave.
Pinnacle

Pinnacle entered North Florida in late 2023 by recruiting local financial services leaders to build a team and open an office in Jacksonville.

Scott Keith, Pinnacle’s North Florida regional president, said Sept. 26 that 32 employees are based in the Riverside Avenue office and 11 are in Ponte Vedra. Of those 11, nine are with Pinnacle Asset Management, the investment brokerage arm.

Keith said there are a total of 43 now, “with more on the way.”

Pinnacle’s first office opened in a temporary space in Suite 600 at 501 Riverside Ave. as a loan production office as regulatory approvals were completed to process deposit transactions.

“We have hit the ground running to build the locally focused bank that Jacksonville needs, and this team is ready to deliver on that promise,” Keith said in a March 7 news release.

Scott Keith and Debbie Buckland lead Pinnacle Financial Partners office in Jacksonville.

Pinnacle’s market is commercial and middle market companies, small businesses and personal financial customers.

Keith retired as Truist Financial Corp.’s regional president of North Florida in September 2021. 

Buckland, former Truist Jacksonville market president, is Pinnacle’s leader for commercial banking.

The firm began operations in a single location in downtown Nashville, Tennessee, in October 2000 and had $49.4 billion in total assets as of June 30, 2024, up about $472.8 million from March 31, 2024, and $2.5 billion from June 30, 2023,  

As the second-largest bank holding company headquartered in Tennessee, the firm operates in primarily urban markets across the Southeast.

Pinnacle Financial Partners announced Sept. 24 that it remained the largest bank in the Nashville Metropolitan Statistical Area by deposits, marking seven consecutive years at No. 1. 

The firm held $19.7 billion in local deposits, which is 21.2% of the total market and 52.2% above the closest competitor, according to FDIC data for the 12 months ended June 30, 2024.

On Sept. 11, Pinnacle said that Fortune magazine named the firm as the No. 3 Great Place to Work among the best large workplaces in financial services and insurance, up from No. 7 in 2023.

Pinnacle said Fortune also recognized it this year at No. 11 among the 100 Best Companies to Work For in the U.S.

Pinnacle says it provides banking, investment, trust, mortgage and insurance products and services for businesses and their owners as well as individuals.

The Pinnacle sign is up at 501 Riverside Ave. in Downtown Jacksonville's Brooklyn neighborhood. The Morgan & Morgan law firm and the Gallagher insurance firm are the lead building tenants with their names atop the building.
Pinnacle



 

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