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One Spark gets mobile marketing push

From Staff

There’s a rolling billboard for One Spark since JTA wrapped a Skyway car to help promote the second edition of the crowdfunding festival. During the April 9-13 Downtown event, the Skyway will schedule extended service hours 8 a.m.-3 a.m. Wednesday-Saturday and 8 a.m.-8 p.m. Sunday. Last year, 44,000 rider trips were recorded on the Skyway during the festival. That level of ridership is second only to 245,000 rider trips in February 2005 when Super Bowl XXXIX was played in Jacksonville, according to JTA spokesman John Finotti.

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