- 2014 - August - 27th -

Workspace: Jacksonville Armada staff working on building a soccer team

  • Gene Tinner, the Armada’s director of ticket operations, left the NBA’s Houston Rockets to join the Armada’s front office team.

  • This quotation from one of the greatest soccer players of all time is found in the ticket sales office.

  • The ticket sales staff can look past their computer monitors and see The Baseball Grounds, where the Armada will play its first three seasons in the North American Soccer League.

  • A quotation by Bill Shankly, a British player and manager in the 1950s-70s.

  • Emmett Farris works in the ticket sales and data management department.

  • Nathan Walter, Armada director of soccer operations, is from Northampton, England. His colleagues call him “our resident Englishman.”

  • Armada Director of Marketing Communications Matt Verrecchia with the newest Armada T-shirt design. It has a “distressed look” logo, which he said should appeal to the 20-somethings.

  • Director of Business Operations Theresa Scordo (left) and Vice President of Business Development Nikki Smith have a view from their office of the St. Johns River and the Hart Bridge.

  • Julie Bergman, marketing events manager, works near a collection of soccer scarves.

  • This soccer-themed art commissioned by team owner Mark Frisch is displayed in the team’s conference room.

  • It’s dry now, but this Armada logo sign was christened with a bottle of champagne when the team announced its name during a ceremony at the Jacksonville Landing.

  • Guests visiting Armada General Manager Dario Sala can sit in this sport-appropriate chair.

By Max Marbut, Staff Writer

The Jacksonville Armada Football Club won’t begin play in the North American Soccer League until April, but there is plenty of action in the team’s offices at Wells Fargo Center.

The front office team of more than 20 executives, directors, managers, coaches and staff is recruiting players, planning promotions and designing team gear for sale to fans.

The Armada already has commitments for about 2,000 of the 9,500 tickets available at the Baseball Grounds, where the team will play its first three seasons.

Here’s a look at some of the people who are building Jacksonville’s newest professional franchise.


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