Alejandro Rodriguez Bas begins role effective immediately.
Jacksonville-based sales and marketing firm Acosta on Monday announced Alejandro Rodriguez Bas was hired as president and CEO, effective immediately.
Previous CEO Steve Matthesen left the company early this year, and former CEO Gary Chartrand had been serving as interim chief executive. Chartrand will remain as executive chairman of the board.
Acosta said Rodriguez Bas has more than 20 years of experience in the consumer packaged goods and retail industry. He was most recently executive vice president of new business and market development for C&S Wholesale Grocers.