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Valerie Beaubrun
Jax Daily Record Friday, Jul. 11, 201412:00 PM EST

Beaubrun named St. Johns Town Center manager


Simon Property Group Inc. named its third manager for the St. Johns Town Center since it opened in 2005.

Valerie Beaubrun became mall manager in early April, succeeding Angela Crowder, who left at the end of March after 14 months. She became mall manager in late January 2013.

Crowder followed Sal Saldana, the center’s inaugural manager who was promoted to general manager at the Town Center in Boca Raton, also a Simon property.

Kevin Candlish served as the interim general manager during the transition between Crowder and Beaubrun.

Simon said Beaubrun will be accountable for long-term and temporary leasing, negotiation of contracts, staff supervision, office management, budgeting and monthly financial analysis, security and daily operations.

She also is accountable for the development and implementation of mall marketing programs, sales analysis, corporate and tenant communication and community relations.

“Valerie brings valuable experience and an excellent track record to her new position,” said Mike Romstad, regional vice president for the Florida region, in a news release.

“We know that her previous positions with Simon coupled with her drive, insight and leadership will benefit St. Johns Town Center and the Jacksonville community,” he said.

Beaubrun most recently served as the manager of Coral Square Mall and Royal Eagle Plaza in Coral Springs. She began her career with Simon in 2005 as an intern and has served as mall manager at University Mall in Tampa, Paddock Mall and Gaitway Plaza in Ocala, and Esplanade Mall in Kenner, La.

Beaubrun graduated from the University of Central Florida with a degree in business administration.

The Town Center opened nine years ago on March 18, 2005, and the second phase opened Oct. 26, 2007. The third phase, anchored by Nordstrom Inc., will open Oct. 10.

The center was developed on 240 acres at the Interstate 295 East Beltway and Butler Boulevard.

St. Johns Town Center features the area’s only Tiffany & Co., Louis Vuitton, Omega, Juicy Couture, Apple, Abercrombie & Fitch, The Cheesecake Factory, Maggiano’s Little Italy, J. Alexander’s, Coldwater Creek, White House Black Market and, soon, Nordstrom.

St. Johns Town Center comprises 1.2 million square feet of shopping and dining, including 11 anchor stores and more than 175 specialty stores.

It attracts more than 16 million visitors each year.

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