by Monica Chamness
Staff Writer
Almost from the time the first caveman drew an etching on his cave wall while another was busy inventing the wheel, art and technology have been diametric ideals.
One local businessman doesn’t see it that way, though, and has combined his love of electronic equipment and fine art into the recently relocated and revamped House of Stereo Art Gallery & Home Entertainment on the Southside Boulevard.
“There’s a natural tie-in because it is all stuff for the home — the art and the home entertainment,” said owner Bill Gibson. “It’s also a way to provide somewhat of a cultural center.”
A Jacksonville native with a background in business administration, Gibson and his wife would often visit art galleries during their travels. His passion for art has grown through the years and he decided to incorporate a gallery into his store.
“We’re serious about this being an ongoing fine arts gallery,” he said. “My goal is to get the art in place and have people respond to it.”
Established artists such as Thom Buttner and Marsha Glaziere have pieces displayed in the gallery, blending with the stereos and televisions. Paintings, sketchings, sculptures and blown glass creations are also displayed. Gibson estimates the shop will begin a regular cycle of shows in the fall. Emerging artists will be included and the art departments of local schools are being contacted, seeking artists who would like to participate. The pieces range from $75 to $30,000.
“We’re not just high or low end,” said Gibson. “I put in what would work well in this space.”
The showroom features areas which are designed to resemble living rooms, complete with televisions, stereos, couches, tables — and artwork.
“When people come here I want them to enjoy the art, the music and just relax,” he said.
In business for 33 years, the company has undergone a number of changes. The store has moved five times and the ownership has changed from a sole proprietorship to a partnership and back to a single owner.
Gibson left his accounting job for House of Stereo to pursue his passion for music. He quickly rose to store manager, then partner. In 1985, the original owner sold the shop to Gibson.
Once the deal was negotiated, Gibson had a contractor design the store to accommodate his vision of a comprehensive retail center for the home.
“The truth is the art is here because I love art,” said Gibson. “It’s not our core business so I’m not under any pressure to make money with it. I don’t want to take away from other galleries but I wanted to provide an outlet for artists that were not being seen. We’re here to supplement and complement what other galleries are doing.”
According to Gibson, interest in the art gallery has been encouraging. Events such an independent film night, perhaps starting by the end of the summer, and live music — classical, blues and jazz — are also being.
Gibson dabbles in computer art and has sold 11 pieces to clients since he opened the store in March.
Several employees have participated in art appreciation classes to better assist customers. One of his employees is a printmaker.
“He’s an artisan in his own right,” said Gibson. “As for myself, over the years having been around artists I have picked up enough through osmosis to properly represent the style of the artists.
“I think Jacksonville culture is starting to take some quantum leaps forward in understanding and appreciating various forms of art. I can see by the number of galleries that have sprung up in the last couple of years that things are really turning around.”