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Jax Daily Record Wednesday, May 18, 202204:50 AM EST

Data Trends: Philanthropy alive and well in Northeast Florida

Research commissioned by Jacksonville nonprofits details statewide and regional giving patterns.
by: Max Marbut Associate Editor

People who live in Florida are givers, according to a study released in April by the Florida Nonprofit Alliance.

The nearly 95,000 nonprofits in Florida received $105 billion in contributions in 2021. 

The 8,575 nonprofits in Northeast Florida, comprising Baker, Clay, Duval, Flagler, Nassau, Putnam and St. Johns counties, received $12.9 billion in contributions.

Among all households, 69% reported making a charitable donation, including 75% of those age 65 and older. Sixty-six percent of those 40 and underreported making a donation.

In addition to an analysis of statewide philanthropy trends, the study also focused on eight specific regions of the state.

Donors in Northeast Florida like to support local initiatives, contributing 15% of the total donations, but 20% of the money donated to nonprofits based in Florida. 

Southeast Florida also reported 20%, the highest percentage of such donations among the eight regions.

Forty-six percent said they donated to organizations within their home county, 24% donated in the U.S. but not Florida, 19% donated in Florida but not locally and 11% donated outside the U.S.

Commissioned by the Florida Nonprofit Alliance and the Jessie Ball duPont Fund, the survey was conducted in January by the Public Opinion Research Lab at the University of North Florida and analyzed by the Lily Family School of Philanthropy at Indiana University.

The report focuses on responses from 1,444 households about giving, volunteering and other charitable activity in calendar year 2021. The study has an overall credibility interval of +/- 2.6 percentage points.

Facts about charitable giving

Charitable giving trends, according to a study released by the Florida Nonprofit Alliance:

• Almost 70% of households in Florida made charitable donations in 2021. Of those donors, 74% gave the majority to organizations based in Florida.

• Florida households in the typical population donated an average of $1,035 in 2021. High net-worth households – those with more than $200,000 annual income or net worth more than $1 million, excluding the primary residence – donated an average of $15,294.

• The top five issues that matter most to Florida residents are poverty and income inequality (43%), health (41%), climate change and environment (28%), animal rights (28%), and disaster relief and recovery (27%).

• Religious organizations received 29% of all charitable donations, followed by basic needs at 14%, education at 13% and health organizations, 11%.

• 87% of Florida households reported participating in informal philanthropy, such as giving to crowdfunding campaigns that supported people directly, donating goods to a food bank or helping friends or family in need. More than half reported giving directly to people in need they know personally within Florida.

• Donors in the typical population gave an average of $829 to informal giving causes. Informal giving was nearly universal among high net-worth respondents, with 94% reporting participation in informal giving and an average donation of $6,022.

• More than 25% of those surveyed reported giving an average of $1,335 to racial justice causes in 2021. The most common way to give to racial justice causes was giving directly to individuals (13%), followed by giving to established nonprofits (12%) and grassroots organizations (11%).

• Younger, black and Hispanic respondents were more likely to give to racial justice causes. Unlike other types of giving, neither a higher level of education nor increased income was linked to an increased likelihood of giving to racial justice causes.


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