After a five-month hiatus, the Downtown Development Review Board convened to review a temporary banner installation and a slight modification to a project previously approved.
The board approved a waiver allowing a 120-foot tall, 36-foot wide banner be installed on the west facade of the Hyatt Regency Riverfront.
The banner exceeds the dimensions allowed within the Downtown zoning overlay, which limits the size of a sign to no more than 24 square feet.
Michael Munz, an executive vice president with the Dalton Agency, said the banner will display to the community the investment Hyatt and the hotel’s ownership is making Downtown.
The banner will advertise the hotel’s renovation of the entire property, including its 963 guest rooms. “It’s important to celebrate the multimillion-dollar investment,” Munz said.
The banner will be adhesive vinyl, similar to material used to wrap advertising on buses.
A condition of the approval is that the banner must be removed before Dec. 31.
Munz said the renovation is scheduled to be finished by fall and the banner will be removed as soon as the project is complete.
Also approved were modifications to the exterior design of the Intuition Ale Works project at 929 E. Bay St., near the Sports Complex. The board granted final approval for the design Oct. 2, 2014.
The original design included a tensile roof system, similar to the covering over the stage at Metropolitan Park, above the rooftop beer garden element of the Intuition project.
The new design replaces the tensile system with a “more varied industrial look” consisting of wood planks, metal panels, aluminum sun screens and a translucent roof system, according to the application submitted by architect Logan Rink.
He said after the project began, it was determined the existing brick structure could not structurally accommodate the additional weight of the original design.
Rink, a review board member, did not comment on the design during the evaluation and recused himself from voting on the application.
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