Duval hotel occupancy 52.5% in December

The county’s rate is better than the national and Florida averages.


  • By Max Marbut
  • | 3:00 p.m. January 25, 2021
  • | 5 Free Articles Remaining!
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Duval County hotel occupancy was 52.5% in December, a loss of 16.1% compared with December 2019.

That’s better than the overall U.S. occupancy, at 36.7%, according to STR, a national hotel business analysis firm.

Duval County’s occupancy also was higher than the Florida average of 46.6%.

Miami had the state’s highest occupancy among STR’s top 25 cities at 48.8%, followed by Tampa at 48.4%. 

The average room rate in Duval County was $75.49, a decline of $14. Revenue per room was $39.60, a loss of 28.9% compared with December 2019.

Travel restrictions and the business shutdown because of the COVID-19 pandemic had a substantial negative effect on the hotel business in 2020.

Duval County’s occupancy for 2020 was 55.2%, a loss of 24.6% from 2019.

Revenue per room was $46.27, down $25.74 from 2019.

In 2020, U.S. occupancy fell to 44%, down 33% from 2019. Revenue per room dropped  47.5% to $45.48.

“It was the single worst year in the 30-year history of STR,” said Jan Freitag, senior vice president of lodging insights.

 

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