The Strand at Town Center’s hotel appears to be Hyatt Place.
A city Planning and Development Department capacity statement shows a 160-room Hyatt Place is in review along Town Center Parkway.
The 2.79-acre site is lakefront and isn’t far from the Ravella Town Center Apartment Homes that will be developed at the upper end of The Strand property.
Preferred Growth Properties is developing The Strand opposite St. Johns Town Center.
At 91,357 square feet total, the Hyatt Place footprint indicates it could be at least five stories.
England, Thims & Miller Inc. is the agent.
Concord Hospitality Enterprises Co. of Raleigh, N.C., is listed as the developer. The executive listed in the application referred questions to the communications representative, who was out for the Thanksgiving holiday.
Concord’s portfolio includes more than 90 hotels in the U.S. and Canada, including 12 in Florida.
There is a 127-room, six-story Hyatt Place Jacksonville Airport at 14565 Duval Road owned by another group. The 76,000-square-foot property was developed in 2008 and sits on 2.3 acres.
Hyatt Place, a brand of Chicago-based Hyatt Hotels Corp., says on the company’s website it is created for “multi-blenders with 24/7 lifestyles seeking a select-service hotel that will allow them to balance work and play.”
It calls itself an “upscale select-service” brand that offers its freshly prepared 24/7 Gallery Menu & Market along with a complimentary breakfast.
Amenities include free Wi-Fi, a Coffee to Cocktails Bar and a gym.
It says it caters to individual guests, frequent business travelers and small corporate and executive meetings.
The hotel says guests typically are mid- to upper-income Gen X travelers who expect modern conveniences and product design to accommodate their multitasking, 24/7 lifestyle.
The online price for a room the night of Dec. 2-3 at the Jacksonville hotel ranged from $94 to $103.
The more than 240 Hyatt Place hotels in the U.S. are in urban, airport and suburban areas. More than 118 hotels also are announced for development in the U.S. and internationally.
Sian Martin, Hyatt associate manager for brand communications, said Wednesday the company is interested in increasing its brand representation in Florida and is actively pursuing opportunities to do so.
Martin said the company only discusses transactions or potential deals once an agreement has been reached.
North of The Strand, Core Property Capital is developing Town Center Promenade. Tru by Hilton, a new Hilton hotel brand, is planned there.
Tru by Hilton is designed to attract leisure and corporate travelers, particularly millennials.
The four-story, 98-room hotel is expected to be completed in fall 2017.