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Jax Daily Record Wednesday, Jan. 24, 201804:50 AM EST

Jaguar Land Rover Jacksonville rezoning is approved

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Dealership plans to build new facility, then tear down the old one.
by: Scott Sailer Editorial Research Director

Jaguar Land Rover Jacksonville moved a step closer last week to develop a new dealership.

The Jacksonville Planning Commission on Thursday granted approval to Fields PAG Inc., which owns property at 11211 Atlantic Blvd., to amend the land use designation and rezone the property.

The land use designation changes from Business Park to Community/General Commercial and the zoning changes from Industrial Business Park and Planned Unit Development to a consolidated Planned Unit Development. 

The land use amendment relates to the vacant eastern 5.85 acres of the 12.1-acre property. The existing Jaguar Land Rover dealership is on the western portion of the site. 

Fields plans to build a new Jaguar Land Rover dealership building on the vacant portion. 

Garry Redig, vice president of operations, said previously that Fields Automotive Group Inc. intends to demolish the existing Jaguar Land Rover building once the new facility is completed.

It then would build a new facility for Fields-owned Porsche Jacksonville to move from its current location at 10100 Atlantic Blvd.

There are three buildings on the existing Jaguar Land Rover site. Two, built in 2000, total 24,746 square feet and the third, developed in 2015, is 1,728 square feet. The new dealership building is designed at 33,000 square feet.

The City Council Land Use & Zoning Committee is scheduled to review the application Feb. 6, followed by the full City Council final review Feb. 13.

In other decisions:

•  The planning commission approved rezoning for 12.14 acres at 10776 Burnt Mill Road for a senior housing development. The property, adjacent to Validus Drive and west of the James Island subdivision, seeks rezoning from Planned Unit Development and Residential Rural to PUD. 

The land is owned by the Arthur Chester Skinner III Revocable Living Trust. 

The development, known as Honan Senior Housing PUD, is a joint application from the property owner and Honan Development LLC, part of a health care development and management company based in Alpharetta, Georgia. 

The agent, lawyer T.R. Hainline with the Rogers Towers firm, said the facility will focus on independent living and consist of a 270,000-square-foot, three-story building with a maximum height of 40 feet. 

The application indicates the facility will provide independent living, assisted living and memory care. 

Horizontal site improvements have begun.

•  The commission approved a zoning exception for Fort Caroline Presbyterian Church at 3754 University Club Blvd., north of Fort Caroline Road, to reduce the required land area from 4 acres to 2.57 acres. The church property is 4.88 acres. 

The church has operated there since 1964 and has expanded into three buildings totaling 19,567 square feet. The church does not use all the property and wants to sell the excess land to fund repairs to the existing buildings. 

The applicant’s agent, Kevin Martin, said he wanted to buy the extra property to build townhomes.

•  The commission approved a zoning exception for Canaan Chin Baptist Church at 2000 University Blvd. S. to classify the 1.96-acre property as Residential Low Density-60. The property contains a 2,051-square-foot house built in 1949, which will be preserved. The applicant proposes two new buildings totaling 10,400 square feet and 92 parking spaces. 

•  The commission approved Ordinance 2017-804 to amend the Sports and Entertainment Sign Overlay Zone.

Dave Herrell, Jacksonville’s Sports & Entertainment Officer, requested the amendment, which approves “amphitheater signs” and “covered flex field signs” within Daily’s Place and the Sports and Entertainment Complex.

The city intends to fund, from the Sports Complex Capital Maintenance Fund, one 50-foot-tall digital pole sign that will run advertising 365 days a year.

The Office of Sports and Entertainment will oversee the bidding and construction project and manage the advertising content. 

The amendment states that only events conducted at facilities within the overlay zone related to a promoter or sponsor of events within the zone can be advertised, such as the TaxSlayer Bowl or Monster Jam.

The Downtown Development Review Board of the Downtown Investment Authority will consider the location, size and design of the pole sign in mid-February.

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