A ‘magic’ way to sell
Real estate techno-queen Phyllis Staines mailed a book to me that I think you all may find very interesting.
The contents of the book include Computer Stuff, such as “Solve 95 Percent of Your Computer Problems With This Simple Trick”, E-Mail Magic, such as “Trace E-mail,” which will give you a receipt that shows your email was received; E-Tools, such as “How to Be in Your Office While on the Road”;
Homeowner Web Tools, such as “How Much Did They Pay for That House?,” Investing Intelligence, such as “High Five-Best Interest Rate Tracker,” Neat Places, such as “See Your House From Space”; News and Information Sources - Finding Stuff, such as “Get the Real Estate Goods on 81 Countries”; Saving Time and Solving Problems such as “Google While You Sleep”; Security: Defenses Against Scams, Viruses, Hackers and other Nasty Things, such as “Time to Close the Door” and Travel and Leisure, such as “Best Restaurants Near Home (Or Around the World).
The book is published by the Real Estate Cyberspace Society. Membership in the Real Estate CyberSpace Society provides the opportunity to display the RECS (Real Estate CyberSpace Specialist) Designation. Over 10,000 Society members have been awarded the RECS (Real Estate CyberSpace Specialist) designation since September 1997. There are currently 26 members in the Jacksonville chapter.
“The information is put together by the society through their use and interaction with agents who are on the cutting edge of technology,” said Staines. “It is just another tool in our toolbox. Realtors who earn the RECS designation let clients and colleagues know of our proficiency in serving the public with recognized skills for utilizing CyberSpace marketing programs and for effectively adopting special technology and networking systems.”
Staines said in this time of market flux, it is a great opportunity for Realtors to improve upon their skills. Earning a designation, taking a class or reading a book on real estate is a sure way to keep on top of your game.
For more information on the book, visit www.recyber.com.
Special notice from NEFAR
Safety is always a concern for Realtors, but I received this email and wanted to make sure everyone saw it. Please pay attention to who you are meeting and follow all safety guidelines!
NEFAR has received notice that multiple Realtors within our area - particularly within the beaches and Ponte Vedra areas - have been contacted by a male individual who claims to be a Realtor from Tampa. The individual requests that the local Realtor meet him at properties so that he can show the property. Most often, he requests to show properties that are vacant.
Much of the contact information the caller has provided to our NEFAR Realtors is bogus, including his firm affiliation(s) in Tampa, telephone numbers, etc. In addition, searches of the Department of Business and Professional Regulation have found no record of a real estate license belonging to the name supplied by this individual. Pending further information and attorney review, the state cannot at this time release the name supplied by this person.
Please be on the alert! Take every precaution to assure your safety. You are always encouraged to avoid entering vacant properties alone and to verify the identity and contact information of anyone with whom you intend to meet.
Houseonality Quiz?
Imaging being able to give your customers a quiz to help them choose the right house. Sounds crazy, doesn’t it?
But, Azevedo & Associates in California designed a Houseonality Quiz to do just that.
The new Houseonality Quiz from Azevedo & Associates discovers that there is more to choosing a home than the old adage “location, location, location”.
Tapping into the psychological and emotional triggers that truly influence people’s decisions is important to understand. People time and time again will choose a home that they did not like, did not have the right number of bedrooms, location, square footage, etc. Why would someone choose a house they don’t like?
According to Azevedo & Associates, a residential real estate brokerage in Granite Bay, Cal., and the Azevedo & Associates Houseonality Quiz, it has to do with priorities and relationships. The use of the Houseonality Quiz allows people to be in touch with their true needs for a home. This allows them to find houses that meet their priorities, relationships, and values. Prior to now, choosing a home was all about location, location, location. For the first time, the home people choose is about the person and their emotional and value driven needs and priorities. Priorities now take the lead in home selection.
According to Jennifer Azevedo, owner and broker of Azevedo & Associates, The Houseonality Quiz is based upon the Object Relations Theory as first pioneered by Sigmund Freud and Melanie Klein. Object Relation Theorists suggest that we are relationship seeking - meaning we, as humans, have an innate need to form and maintain relationships. Within the theory, objects can be people, or things that we form attachments too.
“People are very attached to their homes,” said Azevedo. “Their homes provide them with some very basic needs such as security, shelter, and comfort. People have memories, moments, events tied to their homes. It definitely is a relationship.
“We are allowing people to really take a look at and identify what type of house they need in order to fulfill their lifestyle, their dreams, values, and priorities” says Azevedo. “Most people begin their search with their search criteria. Such as four bedroom, two and a half bath, 1800 square feet, in Roseville, with a yard.”
Azevedo said the Houseonality Quiz allows you to take a different approach, by acknowledging and addressing the psychological and emotional factors of a home purchase. For example, who should be included in the decision, your ambitions, your priorities, and how you live on a day to day basis. Typically, you have your list of must-have features. Houseonality taps into the tangibility of the emotional and psychological needs and allows you to add those needs to your must have features. Houseonality explains how, in the end, the Roseville client can end up in a 1,200 square foot bungalow in East Sacramento.
To take the Houseonality Quiz, visit www.Azevedo-Assoc.com and click on “Your Houseonality?” on the main menu.