221 Surfside Holdings LLC plans to redevelop the 221 N. First St. property north of the Seawalk Pavilion.
221 Surfside Holdings LLC announced Monday it plans to redevelop a 25,000-square-foot oceanfront property at 221 N. First St. in Jacksonville Beach into a boutique hotel, restaurant, retail and office space.
The project is planned for completion in 2020.
Records show that 221 Surfside Holdings LLC purchased the property in December for $3.4 million from MKD Realty Capital LLC. The 221 Surfside Holdings group said it is held by the owners of Sky Enterprises LLC, a Neptune Beach-based investment company.
MKD Realty Capital issued an almost $2.65 million mortgage to 221 Surfside Holdings.
“This property has so much history and in an effort to revitalize Jacksonville Beach, we are committed to its redevelopment,” said Sky Enterprises CEO Jean Bakkes in a news release. “We share in the privilege and responsibility to invest in the area we live.”
The property, north of the Seawalk Pavilion, is along what was once the Jacksonville Beach boardwalk of the early 1900s. It formerly was the Perkins Hotel and Bathhouse and Bukkets Grill & Bar.
Jax Beach Surf Shop remains open at the property. A worker there said the business will continue to operate until its part of property will be renovated. The store plans to leave during the renovation and return to the space.
The ground floor at 221 N. First St. will comprise a more than 3,000-square-foot restaurant and two retail spaces. The retail bays will face the boardwalk and total more than 3,000 square feet.
The project also will comprise more than 8,000 square feet of professional space and 6,000 square feet of cowork space.
The release said demolition is underway and construction will begin soon after. Gainesville-based Level Architecture + Interiors is the project architect.
The Color Black Group will be responsible for the renovation of the 18-room boutique hotel. The hotel, on the second floor of the property, formerly was the Perkins Hotel.
The Color Black Group’s internal interior designer, Edge and Lines, will redesign the space.
“This property has so much potential and we look forward to incorporating the property’s history into our concept, while catering to the interests of today’s traveler, who seeks to be inspired,” said Greg Schwartzenberger, partner at The Color Black Group.
The Color Black Group operates the Hotel Palms in Atlantic Beach.