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Jax Daily Record Thursday, May 9, 200212:00 PM EST

Profile: Amy Crockett

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Amy Crockett is the office manager for Downtown Vision, Inc.

WHAT IS YOUR ROLE?

“I do accounts payable, the budget, human relations, payroll, communications, special events coordination and run the office to make sure everything is working.”

WHAT ELSE IS HAPPENING?

“We’re working on several beautification plans and expanding the farmer’s market to include artists. Terry [Lorince, DVI’s executive director] mentioned doing a downtown bike tour, but that won’t be until late in the fall.”

WHO WOULD YOU CONSIDER TO BE YOUR CUSTOMERS?

“We identified four target audiences: property owners, people who work downtown, visitors to downtown and those we hope to draw downtown who don’t normally come. It’s pretty much everybody.”

WHY WORK FOR DVI?

“Because DVI is working for a mission I believe in wholeheartedly.”

WHAT IS THE MISSION, IN YOUR OWN WORDS?

“Making downtown a better place to be.”

WHAT’S REWARDING ABOUT YOUR JOB?

“Seeing results, seeing people change their perceptions and enjoy being downtown, seeing energy created and people working towards accomplishing goals.”

WHAT CHALLENGES DO YOU FACE?

“Trying to stay organized. We do so many things that keeping on top of it is definitely a challenge.”

HOW IS THE AMBASSADOR PROGRAM GOING?

“Great. We’ve had low attrition. Our people have done a good job; they’re a p.r. machine. They’re really the face of DVI. The whole team was nominated by the CVB [Convention and Visitors Bureau] for a downtown hospitality award.”

WHERE ELSE HAVE YOU WORKED?

“I worked for the Florida Times-Union in the accounting department and before that I was with Bank of America for three years in their account reconciliation department.”

BORN

San Diego.

WHAT BROUGHT YOU HERE?

“My dad was in the Navy. I’ve been here since 1986.”

WHERE DO YOU LIVE ?

San Marco.

COLLEGE

FSU is where Crockett received her associate’s degree. She pursued a bachelor’s degree in English at UNF. “Communications is very versatile. I never had anything set in stone [for a career]. I wanted a major that could put me in many positions. My minor in biology was a fallback.”

PERSONAL INTERESTS

Traveling, reading, dancing or watching a play. When she’s hungry, it is a French bistro in Ponte Vedra Beach called JJ’s. For entertainment, she channel surfs for “Changing Rooms” or watches the movie “Hedwig and the Angry Inch.”

WHO DO YOU ADMIRE MOST?

“Kurosawa, a Japanese film maker. He had an artistic vision and did everything in his power to make it happen.”

CIVIC INVOLVEMENT?

Crockett is involved in JCCI Forward [the young professional section of Jacksonville Community Council Inc.], the Up and Cummers [the museum’s young professional group] and Downtown Now. She is also active in UNF’s theater group, the Corbomite Players.

WHAT IS DOWNTOWN NOW?

“It came out of a JCCI study. It’s brand new. We are a lobbying group advocating for downtown issues. Our first meeting is May 15.”

— by Monica Chamness

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