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Jax Daily Record Thursday, Sep. 13, 200112:00 PM EST

Profile: Dean Shott

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Dean Shott is a marketing consultant to Anthony & Sylvan pool manufacturers. He recently opened a new firm, Your Name On Anything, in which he will hold a junior partnership interest.

WHAT IS HIS NEW COMPANY ABOUT?

YNOA is an advertising specialty manufacturer and distributor. As one of the owners, Shott will be in charge of sales, marketing and business development focusing on their wearables line.

WHAT’S THE MARKET THEY HAVE TARGETED?

Corporations of all sizes, but especially medium to large firms.

BACKGROUND

Shott was recruited two years ago to be the general manager for Backyard Products, a division of Anthony & Sylvan, from the direct marketing firm of Harte-Hanks Data Technologies in Heathrow. Before that, Shott worked in various marketing positions in different banks and a health care facility.

FREQUENT FLIER MILES

After logging 75,000 miles a year at Anthony & Sylvan, Shott decided to let his involvement with the company take a back seat and pursue other endeavors. “I was in business for myself before and I enjoyed it a lot. This was such a good opportunity to own my own business again.”

EDUCATION

He received a bachelor’s degree in telecommunications with a minor in public administration from Kutztown University in Pennsylvania. Shott also attended the University of Colorado.

WHY GO INTO MARKETING?

“I found I had an affinity towards it. Others recognized it and pointed me in that direction.”

WHAT DOES IT TAKE TO SUCCEED?

“The most important thing any young manager has to be today is flexible and versatile.”

WHAT’S CHALLENGING ABOUT THE FIELD?

“Reading the market and finding the right product to fit that market. It’s always constantly changing. Timing is absolutely everything.”

HOMETOWN

Reading, Pa.

FAMILY

Southside is home to Shott, his wife Nadine, and their children, Jared, Ian and Austin.

HOBBIES

In between trips to the beach, working on his house and coaching soccer, Shott likes to surf stations for something informative like The Weather Channel or CNN. When he’s hungry, it’s Dick’s Wings. “October Sky” is his favorite film.

AFFILIATIONS

Shott is active in the Meninak Club and volunteers for Habijax.

BRUSHES WITH FAME

Once part of a marketing outfit called New Millennium Group, Shott produced a video of Pennsylvania Dutch folk art, which was purchased by PBS in 50 markets.

—by Monica Chamness

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