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Jax Daily Record Wednesday, Sep. 12, 200112:00 PM EST

Profile: Joyce Kramzer

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Joyce Kramzer is the group vice president of the Northern General Business Unit for BlueCross/BlueShield of Florida.

WHAT DOES SHE DO?

“Our purpose is to ensure that we provide affordable health care solutions to Floridians. I am held accountable for growth and profitability and that members have access to quality care by maintaining our network. I make sure service standards [such as status of claims] have been met for members and providers.”

INDUSTRY GURU

Kramzer has been with the company for four and a half years, previously working in its underwriting department. Prior to BlueCross, she was employed at Cigna for 18 years.

EDUCATION

Kramzer has a bachelor’s degree in marketing with a minor in finance from Duquesne University in Pittsburgh.

WHY GO INTO THIS FIELD?

“Economics appealed to me. I like numbers. I like to see how they’re actually used and turn them into something meaningful.”

WHAT’S REWARDING ABOUT IT?

“It’s a constant learning experience. To understand what customers and members want is a dynamic process.”

WHAT’S CHALLENGING?

“All the changes happening in the industry and marketplace. It’s a fast-paced environment. You constantly have to rethink your position to serve your members. As competitors are entering and leaving the market, traditional institutions are no longer the only competition. The industry itself is changing because members’ needs change. We are facing the baby boomers aging. The products those individuals want — to respond to that — means making changes.”

HOMETOWN

Pittsburgh.

AFFILIATIONS

Kramzer was recently named as a board member of daniel. “I’m a strong supporter and advocate of children. They’re our future and we need to ensure every child has an opportunity.”

HOBBIES

In addition to tutoring neighborhood children in math, Kramzer also spends her free time gardening, playing the piano or reading mystery novels at the beach.

RESIDENCE

While relaxing at her home in Jacksonville Golf and Country Club, she likes to watch sports, especially football or hockey.

OTHER FAVORITES

The classic gangster film “The Godfather” or dining at Gio’s Cafe also top her list.

WHO’S YOUR HERO?

“Ms. Ferlic, my fourth grade math teacher. I kept in touch with her until she died. She fueled my passion for numbers and challenged us [her class] to think. She was an independent woman who shared information about helping others. She worked hard to make sure the girls were important too, and that everybody was thought of the same way.”

—by Monica Chamness

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