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Jax Daily Record Tuesday, Feb. 24, 201512:00 PM EST

Shopping center in review near Cecil


About 19 undeveloped acres at northwest Normandy Boulevard and Chaffee Road are in review for a potential shopping center and office complex.

Marketmasters of the Southeast Inc., based in Orange Park, envisions a 105,400-square-foot shopping center and a 25,000-square-foot office center at the site.

The property is called Huntley Crossings on applications to the city.

Marketmasters President Roy Orren said the filing was made to determine the costs to develop the property.

He said some potential buyers were looking at the site. “I’m hoping it will be a shopping center with a couple of outparcels,” he said.

Orren said there were no immediate plans to develop the property. Marketmasters is “just exploring all possibilities,” he said.

Marketmasters was established in 1981. It manages, sells and builds retail and commercial properties. Marketmasters says on its website that it manages a portfolio of more than 200 properties at any one time from Orlando to Savannah.

The Normandy and Chaffee property was a former site for a potential Huntley Jiffy convenience food store that was not developed. Orren said Marketmasters, whose secretary and treasurer is Ward Huntley, has other similar sites in the state.

Orren said the Huntley Jiffy chain was sold in 1990.

The Normandy and Chaffee land is listed with Colliers International Jacksonville. A flier on its website shows a listing price of about $4.15 million for the 19.04 acres.

The location is near the developing AllianceFlorida at Cecil Commerce Center industrial and business park, where GE Oil & Gas is opening a 500-job manufacturing plant along Normandy Boulevard to make valves and regulators.

Marketmasters applied to the City for a mobility fee calculation certificate, which shows a $1 million fee for the shopping center and $68,724 for the offices.

The city’s mobility fee is the cost for a new development based upon the link between land development and transportation. The certificates generally are valid for a year. The Huntley Crossings certificates were issued Feb. 13.

The group applied Feb. 10 for review for a shopping center on 13.5 acres comprising a 55,000-square-foot anchor retail store flanked by two 11,700-square-foot multitenant wings.

The shopping center also offers three outparcels for two 12,000-square-foot buildings and a 3,000-square-foot structure.

The 5.29-acre office portion features five 5,000-square-foot buildings along Chaffee Road.

The property owners are the Huntley Jiffy Trust and W.T. and L.L. Investments, all at the same address as Marketmasters.

Tocoi Engineering LLC of Orange Park is the agent.

Jason Ryals, a principal in Colliers International’s Jacksonville office, said Monday there is interest in the property.

Ryals mentioned a scenario involving a gas station and convenience store on the corner along with perhaps a dollar store and fast-food restaurant, and then a grocery store for the “big box” space in the larger center.

Dollar Tree plans Mayport Road store

Dollar Tree continues its expansion in Jacksonville.

The company wants to redevelop the existing Hess Mart location along Mayport Road in Atlantic Beach as a Dollar Tree.

An application filed with the St. Johns River Water Management District shows the former gas station at 2321 Mayport Road would be demolished and the 1.86-acre property would be developed as a 9,973-square-foot Dollar Tree.

CDA Holdings LLC of Virginia Beach, Va., is the applicant and Hess Retail Stores LLC of Enon, Ohio, is the property owner.

Dollar Tree has more than 30 stores in the five-county area, including more than 20 in Duval County.

Marathon Petroleum Corp.’s Speedway LLC subsidiary bought Hess Retail Holdings LLC last fall, including all of Hess’ retail operations. The Mayport Road location appears to have been closed for several years.

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