Target to remodel Pablo Creek Plaza East store at $4.3 million

The discount retailer calls the plan its most ambitious store redesign to date.


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The city issued a permit May 18 for Target Corp. to remodel its SuperTarget at Beach and Hodges boulevards at a cost of almost $4.3 million.

A spokesperson previously said it was part of the Minneapolis-based discount retail company’s “most ambitious store redesign to date.”

Target built the SuperTarget at 13740 Beach Blvd. in 2007.

The spokesperson said the company has increased its investment to “enhance the guest experience with the next generation of store design”

It will bring “more technology and digital experiences to our stores to make shopping in store and online safer, easier and more inspiring for our guests.”

Target built the SuperTarget at 13740 Beach Blvd. in 2007. (Google)
Target built the SuperTarget at 13740 Beach Blvd. in 2007. (Google)

The spokesperson said the remodel is part of Target’s ongoing investment in its stores.

The permit application says the project includes exterior work, the sales floor, restrooms, fitting rooms, guest services, offices, grocery area, stock room, Starbucks area and cafe.

Property records show that Target Corp. owns the 173,585-square-foot SuperTarget, which anchors the Pablo Creek Plaza East shopping center. 

The Chainstorage.com industry site reported March 25, 2020, that Target Corp. was putting a temporary hold on some of its remodeling and growth initiatives during the coronavirus pandemic.

The site said Target planned to remodel about 130 locations in 2020, down from about 300. All other remodels were moved into 2021. 

Target has been remodeling some area stores over the past several years but the pandemic likely led to adjustments in future designs. The eight Target stores in Duval County were built from 1991 to 2007.

In March 2017, Target unveiled design elements for what it called then “the company’s most ambitious store re-design to date.”

It said it would invest “billions of dollars over the next three years to reimagine hundreds of existing stores.”

 

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