You might have seen this flier around Downtown, but it isn’t the kneecap busting, fear inspiring business you think. Read closely and you’ll see it’s part of a viral marketing campaign by advertising agency Spark Inc. According to Spark Inc. President Rich Davis, the ad was originally in the Jacksonville Symphony program and received so much buzz that Davis decided to use it widespread. “Almost immediately after we started putting them out, we received a lot of calls on it,” said Davis. “Most were positive and understood what it’s really about, but a few actually thought we were in the knee-capping business and didn’t understand.”