Hillwood: Fulfillment center passes on Cecil; Zeus still a possibility for city

Hillwood Investment Properties says 800-job fulfillment center looking at other sites in Jacksonville.


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A broker considered and dropped the AllianceFlorida at Cecil Commerce Center business park for a 1.3 million-square-foot fulfillment center, but continues to look at Jacksonville sites.

Hillwood Investment Properties reported the information to the city Thursday in its first-quarter activity review for AllianceFlorida.

Hillwood did not identify the “direct-to-consumer fulfillment facility,” although it fits the description of Project Zeus.

The report said the broker wanted to buy a minimum of 85 acres.

“Hillwood subsequently learned that the prospect had dropped AllianceFlorida from its list of candidate sites, but was still considering other sites in the Jacksonville area,” said the report.

Hillwood is the city’s master developer at Cecil Commerce Center on the Westside, and provides quarterly activity reports.

Senior Vice President Dan Tatsch said Thursday he did not learn much about the center because AllianceFlorida was cut early in the process.

He understands the facility would support the prospect’s e-commerce operations and that its target date for groundbreaking is by year-end.

Project Zeus is an unidentified company that wants to set up a 1.3 million-square-foot, up to 800-job fulfillment distribution center in the Southeast.

By April, it had short-listed its search to four sites, including two in Jacksonville.

The project is not Amazon, which is setting up two fulfillment centers, a delivery station and a sortation center in Jacksonville.

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