Duluth Trading Co. announced Wednesday the grand opening of its first Florida store in North Jacksonville will be May 2.
The casual and work wear clothing company whose quirky animated ads tout its Buck Naked underwear and Fire Hose pants is at 13000 City Station Drive in River City Marketplace.
The property is along Interstate 95 on the west side of the Regal River City Marketplace Stadium 14 movie theater.
Opening ceremonies will include a flannel ribbon-cutting at 9 a.m. and professional lumberjack shows at 10:30 a.m. and noon.
Duluth offers men’s and women’s casual wear, work wear, apothecary, and accessories.
Store hours are 9 a.m. to 8 p.m. Monday-Saturday and 11 a.m. to 5 p.m. Sunday.
Duluth Trading Co. is based in Mount Horeb, Wisconsin. It’s the chain 51st store.