Spartina 449, a South Carolina-based coastal-themed clothing and accessories company, announced Thursday it will open a store in St. Johns Town Center in the fall, but did not provide a date.
It will be the chain’s 13th store and its first in Florida.
“Jacksonville is a really big market for us,” Marketing and Communications Manager Jessica Maples said in August when plans surfaced for the store.
“Launching into the state of Florida is a huge step for Spartina 449,” said Spartina 449 CEO and founder Kay Stanley in a news release. “Florida is an important market for us. We’ve designed beautiful stores elsewhere in Georgia and the Carolinas and are eager to bring our retail experience directly to our loyal customers in the Sunshine State.”
Spartina 449 sells handbags, accessories, clothing, jewelry and gifts, including its linen and leather coordinating goods.
The store will open at 4742 River City Drive, Suite 113. It appears to be former site of Denim & Soul, a concept by “The Profit” investor Marcus Lemonis.
Store hours will be 10 a.m. to 9 p.m. Monday-Saturday and 11 a.m. to 6 p.m. Sunday.
Stanley started Spartina 449 in 2009 on Daufuskie Island, South Carolina. It now is based in Bluffton, South Carolina.
The name originates from the cordgrass in the saltwater marshes along the Carolina coast, based on the Latin name of Spartina alterniflora.
And 449 is the address of the Daufuskie Island cottage where it started, focusing on a low country theme.
Spartina 449 also sells items on its website at spartina449.com and to 1,500 boutiques and shops.
