The former Nielsen executive spent about two decades with consumer packaged goods companies and retailers.
Jacksonville-based Acosta appointed Kelly Socia as executive vice president of business development for North America, effective Feb. 3.
Socia will lead Acosta’s expanded business development team to provide integrated sales and marketing solutions for clients. The company is a sales and marketing services provider in the consumer packaged goods industry.
“Kelly is a goal-oriented leader with a proven track record, and we are thrilled to welcome her to the Acosta team,” said Brian Wynne, CEO of Acosta, in a news release.
“Utilizing our new go-to-market strategy and commercial value proposition, Kelly will play an instrumental role in growing our client base and expanding the adoption of Acosta’s robust capabilities with existing clients.”
Socia has about 20 years of experience working with consumer packaged goods companies and retailers across sales, marketing, e-commerce and data and analytics.
Most recently, she was vice president and U.S. leader for Nielsen, where she helped build the company’s retail collaboration division that now houses more than 15 programs with retailers, including Walmart, Sam’s Club, Whole Foods Market and Dollar General.
Before that, she held leadership roles as vice president of sales and regional vice president for Triad Media where she helped pioneer the Walmart Exchange media platform.
“I’ve watched the CPG industry transform over the past 20 years, and I’ve been impressed with Acosta’s ability to enable its clients to succeed by anticipating and acting on the evolving needs of shoppers,” Socia said in the release.
Socia studied business management and minored in marketing at Southwestern Assemblies of God University in Waxahachie, Texas.
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