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Jax Daily Record Friday, Jun. 23, 201710:15 AM EST

Florida Cracker Kitchen permits filed

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The city is reviewing building-permit applications for site work and renovations for the Florida Cracker Kitchen at Beach Boulevard and San Pablo Road.

B Cool Air Conditioning & Heating Inc. is the contractor for the project at 14329 Beach Blvd. in the Pablo Station shopping center.

Plans show that a former tire store will be converted into an almost 4,000-square-foot restaurant for Brooksville-based Florida Cracker.

Brothers Blair and Ethan Hensley are partnering with ServStar Management Group of Jacksonville Beach to open the Florida Cracker Kitchen, a tap room and the Florida Cracker Trading Co.

Blair Hensley said Tuesday that pending approvals, he hopes to open in 60-90 days.

Florida Cracker Kitchen will comprise a dining room, bar, private dining, kitchen, outdoor dining at the entrance and back patios for dining and the bar.

The permit indicates a $180,000 renovation.

The plans show a 3,647-square-foot building for the restaurant and a separate small former car wash that will be converted for storage.

They opened the original Florida Cracker restaurant in Brooksville in 2013 and, through meeting ServStar Vice President of Strategy Robert Tilka, will venture into Jacksonville pending permitting.

Blair Hensley explained that a Florida cracker is a Florida cowboy so named from the crack of the whip while hunting wild cattle in the swamps.

Hensley said the 150-seat Jacksonville location will be remodeled to resemble the Brooksville restaurant.

He said that the merchandise sales will be scattered within the operation. 

Hensley said it will operate 7 a.m.-2:30 p.m. Tuesday-Sunday and close on Monday. The tap room closes at 2:30 p.m., also.

The restaurant will open for breakfast and lunch. Hensley said all the food is freshly prepared and includes family recipes.

Florida Cracker bakes its own breads, makes its own gravies and cuts its own fruit, for example.

Money Pages build-out approved

A new Money Pages headquarters is on the way.

The city approved interior and exterior improvements for the Jacksonville-based company at 7892 Baymeadows Way. 

Tenant Contractors Inc. will make the upgrades at a construction cost of $480,524.

Now in the Prominence office park, Money Pages leases 7,000 square feet of space in Building 700 at 8375 Dix Ellis Trail.

Money Pages and 3D Digital, a full-service digital agency, will move into the nearby Baymeadows building bought by company owner Alan Worley in May.

Food note

  • The city is reviewing an application for Taziki’s Mediterranean Café to build-out at the Mandarin South Shopping Center at 11700 San Jose Blvd.

Retail notes

  • Peter Sleiman Development Group, through Sadler Equities LLC, bought about 3.3 acres at 3186 New Berlin Road, where it will build a store for Goodwill Industries of North Florida. Sadler Equities paid $790,000 for the property, buying it from Dandee Investments LLC. The city is reviewing a permit application for a $1.5 million construction project for Goodwill on 1.3 acres of the site.
  • Target will renovate its St. Johns Town Center store at 4567 River City Drive.
  • RaceTrac will build at 8441 Philips Highway. Auld & White Constructors LLC is the contractor for the gas station and convenience store’s new site. It’s a $1.29 million construction job.
  • PGA Tour Superstore will build-out at The Strand at Town Center. The almost 26,000-square-foot store will open at 4906 Town Center Parkway.
  • An AutoZone is planned at 13997 Beach Blvd. The city issued a mobility fee calculation certificate for the 7,382-square-foot store on 1.41 acres at Beach Boulevard and Gerona Drive East. The fee is $36,336. Caliber Beach Blvd. LLC. is the developer and Caliber Capital LLC is the property owner. 
  • Zips Car Wash received a certificate of use for the former Carbux site at 11150 San Jose Blvd. Zips bought Carbux Car Wash and its four locations in December. Zips is based in Little Rock, Ark.
  • Theawona Jeffers will register the name Breezy Jazz Club LLC with the state to do business Downtown at 119 W. Adams St.
  • The city issued a mobility fee calculation certificate for a retail center at 10903 Lem Turner Road. The 25,000-square-foot building is planned on 5.26 acres. The fee is $91,466. Krism Realty Inc. is listed as the owner.

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