Skip to main content
Business
Jax Daily Record Thursday, Nov. 4, 202111:43 AM EST

Florida-Georgia game boosts Jacksonville hotels

Share
Revenue more than doubled for the week leading up the annual college matchup as fans returned.
by: Max Marbut Associate Editor

The annual Florida-Georgia college football game at TIAA Bank Field ended a historic week for Jacksonville hoteliers.

Data from the STR hotel analytics firm provided by Visit Jacksonville shows record occupancy and revenue in Duval County from Oct. 29-30, the day before and of the game.

Countywide occupancy was 73.7% for the week and 90% for Friday and Saturday.

The average daily room rate for the week beginning Oct. 24 was $124; for Friday, $174; and Saturday, $176. More than 16,500 rooms were booked for those two nights.

Revenue for the week was $11.9 million, with 96,084 rooms sold.

Three years ago, 81,960 rooms were sold for the game week; 92,112 rooms in 2019; and 67,888 rooms in 2020.

Downtown hotels showed the largest gains compared with 2020.

Occupancy for the week was 65.7%, a 127.8% increase over 2020, when game attendance was limited by COVID-19. The average rate was $207.32, a 100.1% increase.

Other events during the week at Downtown entertainment venues likely helped increase demand, including Thursday’s performances by Michael Buble and Bert Kreisler, a Luke Combs concert on Friday and Chelsea Handler on Saturday, Visit Jacksonville said.

The No. 1 ranked Georgia Bulldogs defeated the Florida Gators 34-7. Attendance was 76,141.

Be the first to know the latest breaking news and information that business leaders rely on in this fast-paced changing Northeast Florida economy. Regional business news, trends and statistics needed to grow your business. Key upcoming events you won’t want to miss and much more. Click Here to Grow your Business NOW!

Related Stories

Advertisement