Full Circle Productions won Laurels for having the Best Web site by an associate member and for the best logo for a Master Planned Development.
The logo is for The Villas at Timberlin Parc, a development in one of the most competitive markets in the area.
A vibrant 220-unit condominium conversion, it is targeting the first time homebuyer. The logo needed to reflect the energy of the property.
“We needed to be sure that the design of the logo would speak directly to the buying demographic and translate into other uses,” said President Ray Bouley. “The strong iconic quality of the logo achieves all of its major objectives. The choice of Futura Bold as the primary font for the logo makes for a bold statement. This bold statement is then continued with the hip and trendy lime green accent color.
“Together these two elements with the tight design of the graphics makes this logo eye popping and easily remanufactured throughout a wide range of mediums.”
The FCP Web site integrates the ease and customary use of a “get-to-know-us” site with an advanced customer service aspect.
“We continue to embrace the use of technology to push customer service to a new level and to make doing business with FCP as easy as 24 hour a day,” said Bouley. “More than just brochureware, this Web site provides clients instant access to all accounting, media and jobs on line.
“This unique approach continues to support clients busy schedules by allowing them to approve jobs budgets and media schedules when and where it fits into their hectic schedules.”
The crowning glory of the FCP web site is “Looking Glass,” which is housed on a secured area of the FCP server and can only be utilized by existing clients.
This log-in and password protected area affords clients the ability to review, proof, approve the advertising work FCP produces for them, review updated budget spread sheets and review and approve up dated media schedules.
A comment box is provided for clients to provide their feedback. This comment box is date and time stamped. Once the client sends back their response it is automatically routed to the Senior Account Executive and to the FCP Production Department.