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Realty Builder
Jax Daily Record Wednesday, Sep. 13, 201712:30 PM EST

Industry News

TrailMark campaign earns honors for GreenPointe
by: Realty Builder Staff Staff Writer

GreenPointe Communities LLC is the winner of two Florida Home Builders Association Excel Awards for TrailMark, a master-planned community in northern St. Johns County.

TrailMark was recognized for Best Billboard and Best Newspaper advertisement.

The billboard campaign showcases TrailMark’s relationship with nature and recreation with a twist.

The billboard links these moments with a title that’s a take on how busy people connect via technology (instant messaging, group chat and livestreaming), bringing the idea back to the TrailMark lifestyle.

The “roaming” billboard maintains the community’s simplicity with imagery that evokes childhood memories of wide open spaces and room to roam. 

The call to action, Live Life Connected, reinforces the joy of being connected to nature and each other, while relishing being disconnected from the digital world. The billboard accumulated more than 1 million impressions during the campaign.

The newspaper campaign also demonstrates the value of slowing down and enjoying the outdoor lifestyle at TrailMark. The “Live Life Connected” series of ads offers a play on the way busy people stay connected with a new way to interpret the terms. At the community, livestreaming is about being outdoors and taking advantage of the Six Mile Creek and Mill Creek waterways bordering the property while enjoying a healthier lifestyle and recreational activities in the neighborhood.

TrailMark offers a variety of single-family homes by David Weekley Homes, D.R. Horton, Landon Homes, MasterCraft Builder Group and Providence Homes. New homes are priced from the mid-$200,000s.

The neighborhood is at 805 Trailmark Drive in St. Augustine.

For more information, visit

Coldwell Banker Global Luxury enters local market

Coldwell Banker Vanguard Realty has introduced Global Luxury, a comprehensive international luxury home marketing program designed to provide elevated standards of marketing and advertising to qualifying agents and properties. The rollout includes the Northeast Florida market.

“To assist our agents who work in the luxury space, we have formed a team of CBV agents and personnel who will focus primarily on high-end listings,” said Pete Dalton, Coldwell Banker Vanguard Realty’s CEO. “These agents will have access to powerful marketing and advertising products that will set a new standard in our luxury market.”

With the launch of Coldwell Banker Global Luxury, qualifying CBV agents become a part of an international network of luxury property specialists that spans nearly 3,000 offices in 49 countries and territories, encompassing 88,000 sales associates. 

 “Coldwell Banker Vanguard Realty Global Luxury provides exclusive opportunities for agents to elevate their business with a tailored program focused on the needs of the most affluent clients,” said Brenda Taylor, vice president of agent services. “In addition to offering a worldwide reach, CBV holds numerous networking opportunities and certification programs designed to give our agents an edge.”

According to Taylor, the company also offers sponsored networking opportunities to all Realtors throughout the year. The events are intended to foster relationships and promote growth and professional development. Each forum features a successful industry guest speaker.

“Coldwell Banker is the leader in luxury real estate sales with over $47 billion in 2016 sales,” Dalton said. “What we have done is take their luxury marketing expertise and market dominance and brought it to a local level to benefit our agents and their customers who operate in this space. We are excited to be able to bring a new measure of refinement and capability to an exciting market.”

The introduction of the program locally culminates with a September visit by Craig Hogan, vice president of Global Luxury Coldwell Banker. He will review the program in meetings at the Ponte Vedra and Timuquana clubs. The meetings are open to guests of Coldwell Banker Vanguard Realty agents.

Women’s Council of Realtors holds fashion show

The Women’s Council of Realtors Annual Fashion Show and luncheon is Sept. 21 at Alhambra Dinner Theater at 12000 Beach Blvd.

Volunteers for the Fashion Show Committee are needed as are models for apparel provided by Dillard’s at The Avenues.

Contact Lisa Andrews at (904) 563-3216 or [email protected], or Paula Givler at (904) 694-9400 or [email protected].

The Women’s Council offers scholarships to help plan for and achieve the next level of designation. The scholarships may be used for any real estate industry educational offering in the area that enhances the productivity and professionalism of the member. Contact Givler for more information.

The WCR Governing Board meetings are 9 to 10 a.m. on the second Wednesday of the month and are open to all members.

Although all of the monthly sponsorships are filled,  networking event sponsorships remain available for $200.

For more information, contact Janna Thomas at (904) 553-3048 or [email protected].

Shoot some clays for Davidson Cares

Davidson Cares, the corporate giving program of Davidson Realty, has launched its annual Cooler & Cocktail Raffle to benefit St. Augustine Youth Services.

Tickets are $5 each or $20 for five.

The raffle is in conjunction with Davidson Cares’ second annual Shooting For SAYS event Oct. 19 at Jacksonville Clay Target Sports.

The raffle prize, valued about $400, includes an RTIC 45-quart cooler, Cabela’s canvas shooting bag, Jacksonville Clay Target Sports performance polo shirt, bottle of Jack Daniels, bottle of Grey Goose vodka, bottle of Bombay Sapphire gin and two RTIC tumblers.

SAYS provides a safe, therapeutic environment for boys who have suffered from severe abuse and neglect.

To purchase raffle tickets visit or the Davidson Realty Office at 100 East Town Place in World Golf Village or at 1500 Beach Blvd., Suite 215, in Jacksonville Beach.

The winning ticket will be drawn at the Oct. 19 event. Ticketholders are not required to be present to win.

For more information, call Davidson Realty at (904) 940-5000 or visit

Justin Spiller joins Franklin Street

Justin Spiller, a commercial property sales and real estate law expert, has joined Franklin Street as associate director, retail investments.

The role is a new position for the Jacksonville office of the full-service commercial real estate company. 

Spiller specializes in representing investors in the sale and purchase of both single-tenant net lease and multi-tenant retail properties throughout North Florida and the Southeast.

“Justin’s exceptional academic background, coupled with his diverse professional experience, makes him uniquely qualified to assess, adhere to and implement his clients’ investment goals,” said Yvonne Baker, regional managing partner for Franklin Street. “He is a proven leader with an impressive track record of successful sales transactions and delivering value to his clients, which makes Justin a perfect fit for the collaborative culture at Franklin Street.”

Before joining Franklin Street, Spiller was a founding member of Tiktin Real Estate Investment Services, where he served as senior investment sales associate. He has more than a decade of experience providing commercial real estate solutions.

“The Jacksonville market is attracting more and more investors from around the country and the world, and this is an opportunity to work with a team that’s well-suited to meet the needs and challenges of its clients through our holistic approach and the full range of services we offer,” Spiller said.

Gateway Village at Town Center to begin soon

Cantrell & Morgan Inc. closed on land at the southwest corner of Gate Parkway and Deerwood Park Boulevard and plans to soon break ground on Gateway Village at Town Center. 

The 18-acre, $75 million project includes 289 luxury apartments developed by Davis Development, Bellezza Salon and restaurant tenants highlighted by a specialty restaurant by Chef Matthew Medure, Burrito Gallery and Sushi House.

“We are very excited to get a shovel in the ground and deliver a project that we believe will complement a dynamic and strategic Town Center trade area,” said Jim Loftin, president of Cantrell & Morgan. “We truly appreciate the valuable input from all of the nearby residential and office communities as they have shared with us what is important to them and what they would like to see at Gateway Village.”

Markland named top community

Hines, the international real estate developer of Markland in St. Johns County, earned two Excel Awards and a Silver Aurora Award at the Southeast Building Conference in July.

The Excel Awards honor sales and marketing excellence in the building industry.

Hines won  for “Best Master Planned Community of the Year” and “Best Brochure” for Markland.

The Aurora Awards honor the best in design, with Hines winning a Silver Aurora for “Best Community Site Plan” for Markland.

Both awards attracted entries from throughout the Southeast.

Markland is under development at International Golf Parkway just east of Interstate 95. It features five homebuilders offering homes ranging from $280,000 to more than $700,000.

Faces and places

  • Tara Braithwaite has joined Coldwell Banker Vanguard Realty as a full-time, independent real estate agent working out of the Town Center office, managed by Tina Harp, at 7741 Point Meadows Drive in Jacksonville.
  • Theresa Foskey has joined Coldwell Banker Vanguard Realty as a full-time, independent real estate agent working out of the Oakleaf office, managed by Mona Gardella, at 9501 Crosshill Blvd. in Jacksonville.
  • Davidson Realty recently added Pat Wood to its sales team. She comes to Davidson with decades of experience in sales and customer service including real estate. She works out of Davidson’s World Golf Village office. 
  • Florida Homes Realty & Mortgage has opened its 10th location in Northeast Florida. Its office is at 12627 San Jose Blvd., Suite 705, in the Julington Creek area. The firm employs more than 900 agents and all offices are managed by James Angelo.
  • Berkshire Hathaway HomeServices Florida Network Realty renovated its branch office in St. Augustine at 112 Sea Grove Main St. A grand reopening celebration was held Aug. 31. The renovated space features a spacious, open and contemporary design providing comfortable meeting spaces and access to the latest technology.

“Our refreshed St. Augustine office provides our customers with the best in real estate services as well as an energized space for our enthusiastic and motivated associates,” said Berkshire Hathaway HomeServices Florida Network Realty Founder, President and CEO Linda Sherrer.

In addition to the full service branch office in the SeaGrove Town Center, the company operates a full service branch office at the Shoppes at Murabella and a satellite office at the Villages of Seloy. For more information, visit

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