Skip to main content
Business
Jax Daily Record Monday, Jan. 24, 202205:00 AM EST

Jacksonville hotels report record December

Share
Occupancy at 65.1% with total room revenue topping $35.5 million.
by: Max Marbut Associate Editor

Hotel occupancy in Duval County was 65.1% in December. 

While not the record, that occupancy percentage represents the most rooms sold in December in Jacksonville, according to a Jan. 20 report from Visit Jacksonville. 

Data from STR, a hotel business analytics firm, shows December 2017 had occupancy at 66.5% but the Jacksonville market had almost 500 fewer rooms to sell per day that year than in December 2021. 

The average room rate was $97.05, higher than rates the past four years.

Revenue per room grew more than 40% throughout the area compared with December 2020, the ninth month of the coronavirus pandemic. 

The Northside/airport submarket showed the greatest growth at 75%, followed by Downtown at 68.8%

Occupancy in 2021 was 71.2%. Demand was nearly 4.8 million rooms sold, more than in 2019 and 2020. 

The average rate was $98.42, exceeding the average of the previous three years. Revenue per room was $70.12 in 2021.

Analyzing data by type of travel, group business improved by 59.1% compared with 2020. Transient business, which is tourism and individual business travel, increased by 25.2%.

Room revenue was $470 million, exceeding the room revenue of 2018, 2019 and 2020.

Be the first to know the latest breaking news and information that business leaders rely on in this fast-paced changing Northeast Florida economy. Regional business news, trends and statistics needed to grow your business. Key upcoming events you won’t want to miss and much more. Click Here to Grow your Business NOW!

Related Stories

Advertisement