From floridarealtors.org
It’s not enough to have a presence on Twitter, Facebook and Google+: Understanding the intricacies of each social media platform can be difficult, but it’s important to know that content appropriate for Facebook might not work on Twitter or Google+.
Facebook used to be hashtag-free (that was always more of a Twitter thing), but now it allows users to hashtag happily. Don’t go crazy with the pound key (#): SmartBlog suggests that one hashtag per post is appropriate for Facebook.
Make sure you engage with Facebook fans.
Twitter can be frustrating because of its 140-character limit, but don’t let that stand in the way of utilizing the platform effectively. On Twitter, use hashtags more freely than you on Facebook, but don’t overdo it. A few key hashtags in each tweet can help reach a wider audience.
Although it might be difficult to stay under 140 characters, try to keep tweets short and sweet so that other people can retweet and respond.
Google+
Google+, which allows users to share content with friends, family, acquaintances and co-workers in their “circles,” can be a useful tool for sharing important updates about a business. Did someone write a nice article about your company? Share it via Google+! Read something interesting about your industry? Share the article with the people in your circles, but make sure to add your own commentary to the post, too.