Southeastern Grocers will open its Harveys Supermarket banner this morning at a former Winn-Dixie at 1012 Edgewood Ave. N., tailoring the store to the Northwest Jacksonville community.
“It became clear that this neighborhood was in need of a new and different offering from us,” said Southeastern Grocers President and CEO Ian McLeod in a news release.
McLeod said the Harveys Supermarket offers items that customers have requested along with “better value on the products they purchase most.”
All of the store associates are remaining at the location, the company said.
The store is in the Commonwealth Shopping Center. Hours of operation are 7 a.m.-10 p.m. daily.
The company said it is its new Harveys Supermarket concept.
“Despite the fact that Harveys, a supermarket with more than 90 years of heritage in the Southeast, has operated stores in Florida since 2003, there has never been a store that looks like this one,” said the release.
The company said more than 20 percent of the products are new to the store.
More than 750 popular items are priced “Low and Staying Low” and a new “$1 Zone” offers more than 650 items at that price.
There also is a bigger meat department, a refreshed produce department with some from local farmers, and locally made items, such as Jerome Brown BBQ Sauce, Minorcan Datil Pepper Mustard and No Name Sauce.
The company said the meat department will feature new smoked meats and value selections, including more pork and poultry items.
Jacksonville-based Southeastern Grocers LLC owns the Bi-Lo, Harveys and Winn-Dixie banners.
It operates about 750 grocery stores and 140 liquor stores in seven Southeastern states.
Southeastern Grocers recently opened its new pilot Winn-Dixie concept in a remodeled Baymeadows store.
The release said the Harveys project “continues Southeastern Grocers’ strong store remodel program for 2016.”