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Jax Daily Record Thursday, Jun. 18, 202010:10 AM EST

Ortega Alley approved for Roosevelt Square

The West Jacksonville shopping center is being redeveloped and repositioned as Ortega Park.

Another block is in place for Roosevelt Square’s conversion into Ortega Park in West Jacksonville.

The city issued a permit June 17 for RLH Construction LLC to renovate Building E to create a pedestrian alley. The permit includes facade renovation and demolition of a portion of an existing building at a cost of $1.2 million.

Plans show “Ortega Alley” as a retail plaza in the area anchored by Metro Diner and Chase Bank.

The permit comes after the city issued construction permits April 9 for a new building and the facade renovation of another at the 4495 Roosevelt Blvd. shopping center. 

RLH Construction LLC was issued a $1.2 million permit to create Ortega Alley.

RLH Construction of Oviedo will build the 11,667-square-foot multitenant Building G next to Chick-fil-A at a cost of $1.75 million and renovate the facade of the 10,000-square-foot Building F, whose tenants include Metro Diner and Chase Bank, at a cost of $424,150.

David S. Ware of Atlanta is the architect.

Atlanta-based Dewberry Group owns Roosevelt Square and is redeveloping the 59-year-old property.

Plans show Roosevelt Square comprises 311,220 square feet. Dewberry is removing 100,536 square feet of space, including retail space to the south of Publix Super Markets Inc., and building 53,275 square feet to create a floor area of 263,959 square feet.

The new construction primarily involves buildings next to the Publix supermarket and at the southwestern end in front of the Metro Diner-anchored building. Dewberry demolished the closed Belk store in 2018.

Other new construction is shown around the almost 29-acre site.

Dewberry Group intends to rebrand the shopping center as Ortega Park, add apartments and develop the Ortega Alley retail shops.

Dewberry bought the property in 1997 and renovated it in 1999 and 2003. Ortega Park is the third redevelopment. says Ortega Park will grow to nearly 700,000 square feet and include shopping, dining and Class A multifamily units. It has not commented about the project, which appears to be an investment of at least $70 million.

Atlanta-based Dewberry Group owns Roosevelt Square and is redeveloping the 59-year-old property.




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