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Jax Daily Record Thursday, Nov. 7, 201904:00 PM EST

Southern Tide coming to St. Johns Town Center

Coastal lifestyle retailer plans to open in mid-November.

St. Johns Town Center landlord Simon announced Thursday that Southern Tide will open a 2,000-square-foot store in mid-November along River City Drive between Dillard’s and Nordstrom.

Simon described Southern Tide as a coastal lifestyle retailer selling apparel and accessories for men, women and children. Southern Tide is best known for its Skipjack Stretch Polo.

“We’re ready to expand and target even more of North Florida, as well as join the Jacksonville community,” said Southern Tide CEO Christopher Heyn in a statement.

Southern Tide, based in Greenville, South Carolina, was founded in 2006. It is a  wholly owned subsidiary of Oxford Industries .

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