Renaissance Creative Services has been around for about eight years and has been fortunate to enjoy steady growth every single year while putting very little energy into self-promotion.
“We’re a true niche business (real estate marketing and brand development) in what happens to be one of the hottest market sectors in the United States over the past decade,” commented Renaissance Creative Services President Tim Hamby. “This is particularly true for the Southeast, in general, and North Florida in particular. We’re encouraged that there are no signs of a significant slowdown anytime in the near future.”
In 2002, Renaissance Creative Services was named one of the Jacksonville Business Journal’s 50 fastest growing companies and that was when the firm was averaging about 26 percent growth a year. Last year, they grew by over 100 percent and so far this year, our business has increased by over 60 percent.
Nearly all of the agency’s business is generated by referrals. They do not employ a single salesperson or new business-development person. This is the direct result of having assembled a very talented, very experienced team.
“We’ve invested in retaining only the most creative, technically proficient individuals, as well as people of solid character, which is extremely important when you depend on growth by reputation alone,” noted Hamby.
Renaissance Creative Services has been recognized as an expert at what they do, by clients and peers alike. Their range of services, which includes everything from full-service traditional advertising, brand development and public relations, to sales centers, architecture and interiors, exceeds those of traditional agencies.
“Our business philosophy is pretty simple. We focus on the work. We provide great creative, consistently - regardless of obstacles,” Hamby said. “We consider every job a valuable new opportunity to demonstrate our abilities and expand our reputation.”
Being recognized with nine prestigious Laurel Awards is another example of Renaissance Creative Service’s commitment to client success.
“We’ve always done well with the awards and always expect our work to do well in competition, but I can’t say we weren’t surprised at the dramatic level of success we enjoyed at this year’s Laurels,” noted Hamby. “It is a tremendous validation of our team’s creative talents, and a nod to our clients, as well, all of whom deserve recognition.”
Renaissance Creative Services is fortunate to work with some outstanding professionals who recognize the value of high-quality marketing. They understand both the direct impact that targeted, effective marketing has on lead and sales generation, as well as the greater message it sends to potential customers about their companies’ overall concern for quality on an organizational level.
The agency feel that if these companies are dedicated to quality and detail in this (the marketing) aspect of their business, it is likely that this same commitment applies to other areas of their businesses, as well, including their end products and services which are the homes and communities they build.
Additionally, while the firm has a tremendously experienced and talented team, you can be certain that the companies Renaissance Creative Services work with have equally talented and driven marketing personnel and management that guide the process.
“It is no coincidence that these same developers and builders with whom we are fortunate to be working, and for whom we are winning these awards, are also enjoying sales success on a phenomenal level,” Hamby said. “They all know what they are doing independent of us, and every success is as much a testament to their teams, as to ours.”
Going forward, as far as awards, Hamby would like to dedicate more of time and resources to entering more of the national competitions, because he thinks the local firm could compete well there.
“But ultimately, our bread and butter is here in North Florida and these are the people we most desire to be in front of on an annual basis,” he said.
In terms of growth, Renaissance Creative Services is grateful for all the agency has experienced to this point, and will continue to embrace what comes naturally by way of referral, just like they always have.
“We do enjoy being a boutique-sized agency, yet our potential is quite unlimited. We would never sacrifice quality for quantity,” Hamby said. “But at the same time we understand that there is a certain level of growth which is necessary to satisfy client needs, as they them selves grow. It’s a balancing act, but we’re a careful company. We feel like we’ve done things right so far.”