from staff
The Legends of Real Estate — which is owned and operated by Selby Kaiser and Linda McMorrow — has reached agreement with Hines, the lead developer of Palencia, to create a full service real estate office in the community sales center located in the Palencia Village Center.
“The Legends of Real Estate is a great fit for our future direction at Palencia,” said Naomi Lumley, Hines’ sales and marketing director. “Their commitment to hiring talented, experienced Associates and the excellence of their marketing and sales programs are continuations of Palencia traditions. We have admired Selby and Linda’s professionalism and service standard for many years and we are delighted to welcome them to the Palencia team.”
The Legends of Real Estate was established in February, 2006, by Kaiser and McMorrow and currently has a staff of 27 associates and support staff in the Jacksonville office.
“We are excited about the opportunity to partner with the Hines team at Palencia,” said Kaiser. “We have already identified a core team of very experienced associates that have hit the ground running and we plan to grow our Legends team throughout 2010, providing general real estate services throughout Northern St. Johns County from our base of operations in Palencia.”
The Palencia community, started in 2001, is one the area’s most successful planned communities in the Northeast Florida marketplace.
“At this time in the market cycle, partnering with a top-tier general brokerage firm creates the ideal platform to best serve the move-up and executive buyer markets with new and resale home expertise combined in one operation,” said Hines Vice President Walk O’Shea. “We have begun to see increased inquiries from families and empty nesters for upscale homes and we expect 2010 to bring additional buyers into the market as financing becomes more readily available and the broader economic recovery gains further momentum. The development partners at Palencia and the community operations are financially sound thanks to conservative fiscal management over the past several years. We are well positioned for a new period of growth and our partnership with the Legends will provide us a much broader market reach and an infusion of activity.”